Senior Manager, B2B Design Experience

The LEGO Group; København; Hybrid; DKK 1,100,000 - 1,700,000; Full time

Job summary

LEGO A/S in Copenhagen is seeking a Senior Manager, B2B Design Experience to build a new global capability connecting markets, commercial strategy and retail design. You will translate market needs into shared priorities, roadmaps and scalable solutions.

You will collaborate with Commercial teams and Retail Experience Designers to deliver measurable value for shoppers and retailers, leading cross-functional discussions with Global, Regional and Market stakeholders.

Qualifications

• Synthesised market, customer and shopper needs into clear shared priorities and commercial opportunities.
• Shaped customer, channel, shopper or retail strategies by connecting market needs with commercial priorities.
• Built business cases and prioritised opportunities using commercial impact, shopper value and scalability.

Responsibilities

• Shape how B2B Design Experience connects markets, commercial priorities and retail design.
• Turn diverse market, customer and shopper needs into shared opportunities, balancing global scale with local relevance.
• Shape global priorities and an opportunity roadmap around the highest-value commercial and shopper needs.
• Create actionable design briefs from shopper insights, retailer opportunities and commercial priorities, partnering with Retail Experience Design to develop scalable solutions.
• Establish business cases, success measures and feedback loops that demonstrate commercial, shopper and retailer value and enable solutions to continuously improve.
• Influence and align senior stakeholders across Global, Regional and Market teams around priorities and investment without relying on formal authority.
• Help build the B2B Design Experience capability from the ground up, working closely with Trade and Shopper Marketing and other teams.
• Collaborate with Trade, Shopper Marketing and LEGO Retail to ensure alignment on priorities and execution.

Skills

Market insights

Strategy shaping

Business cases

Data-driven design

Stakeholder processes

Capability building

Job description

Job Description

Just imagine redefining how the LEGO® brand comes to life across third-party retail around the world. Then make it real.

About the role

As our Senior Manager, B2B Design Experience, you'll play a key role in building a new global capability connecting markets, commercial strategy, shopper insight and retail design. Acting as a global interface for B2B Design Experience, you'll turn market and customer needs into shared priorities, opportunity roadmaps and scalable retail solutions.

You'll work with Commercial teams and Retail Experience Designers to create measurable value for shoppers, retailers and the LEGO Group.

Please note that this role is based in our Copenhagen HUB. No relocation assistance is offered.

Required Qualifications

• Synthesised market, customer and shopper needs into clear shared priorities and commercial opportunities.
• Shaped customer, channel, shopper or retail strategies by connecting market needs with commercial priorities.
• Built business cases and prioritised opportunities using commercial impact, shopper value and scalability.

Preferred Qualifications

• Used performance data, customer feedback and market learning to improve retail or customer-facing solutions over time.
• Established structured market engagement, briefing or prioritisation processes across multiple stakeholders or markets.
• Helped establish a new capability, operating model or way of working within a complex organisation.

What you'll build

• Shape how B2B Design Experience connects markets, commercial priorities and retail design, helping establish new ways of working across the organisation.
• Turn diverse market, customer and shopper needs into shared opportunities, balancing global scale with local relevance.
• Shape global priorities and an opportunity roadmap around the highest-value commercial and shopper needs.
• Create actionable design briefs from shopper insights, retailer opportunities and commercial priorities, partnering with Retail Experience Design to develop scalable solutions.
• Establish business cases, success measures and feedback loops that demonstrate commercial, shopper and retailer value and enable solutions to continuously improve.
• Influence and align senior stakeholders across Global, Regional and Market teams around priorities and investment without relying on formal authority.

If you've worked across markets to turn different customer and shopper needs into scalable solutions, you'll feel at home here. What matters most is creating clarity from complexity while keeping commercial value, shopper needs and scalability connected.

Life on the team

You'll help build the B2B Design Experience capability from the ground up, working closely with Trade and Shopper Marketing, LEGO Retail, local business unit trade teams, key account managers and general managers.

The role is highly cross-functional, requiring you to build credibility and alignment across markets and senior stakeholders while navigating ambiguity and helping establish new ways of working between markets, Commercial teams and Retail Experience Design.

What success looks like

You'll create a trusted two-way connection between markets, Commercial teams and Retail Experience Design and turn priority needs into a focused pipeline of scalable solutions.

You'll enable markets to adopt or adapt solutions across customers, channels and formats, while establishing feedback loops that inform global priorities. Success will include early evidence of shopper, retailer or commercial value and investment focused on opportunities combining market demand, shopper value and commercial potential.

What’s in it for you?

Here is what you can expect:

Family Care Leave

We offer enhanced paid leave options for those important times.

Insurances

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace:

Your workplace will be the office, store or factory specified in this advert.

Hybrid Working:

Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.