Global Head of Sales & Partnerships, LEGO Discovery Centres

LEGO A/S; Billund; Hybrid; DKK 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Family Care Leave

Insurance

Wellbeing

Colleague Discount

Bonus

Hybrid Working

Job summary

LEGO Group's LEGO Location Based Experiences unit seeks a Global Head of Sales & Partnerships to shape the commercial agenda for LEGO Discovery Centres worldwide. You will build strategy, organisation, and a market-leading operating model to drive visitation and revenue growth across trade, partnerships, groups and schools.

You will lead the global team, set pricing and revenue management principles, and align channel strategy with Brand, Marketing, Operations and Finance to deliver sustainable

Qualifications

• Significant senior commercial leadership experience within a global consumer-facing business.
• Proven track record in sales, strategic partnerships and commercial growth.
• Strong pricing and revenue management capability with a focus on yield and profitability.
• Experience building and leading global and regional teams, governance models and performance routines.
• Excellent stakeholder leadership across Marketing, Operations, Finance, Legal, Digital and Technology.

Responsibilities

• Define and deliver the global Sales & Partnerships strategy across trade, partnerships and promotions, groups and schools, affiliate sales, pricing, and revenue management.
• Partner with Brand & Marketing and LLBE leadership to build an integrated commercial plan connecting product priorities, campaigns, promotions, ticketing, and local market execution.
• Own channel performance across the global LEGO Discovery Centre portfolio to drive visitation, revenue, yield and profitability.
• Build and manage a portfolio of strategic partners and lead senior stakeholder negotiations and new opportunities.
• Establish global pricing, promotion, commission and revenue management principles to optimise yield while protecting long-term profitability.
• Build and lead the global Sales & Partnerships function, including regional trade teams and support capabilities.
• Establish governance, reporting, and commercial standards across global, regional, and local teams.
• Contribute to evolving the LEGO Discovery Centre operating model while maintaining momentum.

Skills

Senior commercial leadership

Global multi-market experience

Sales & Partnerships leadership

Strategic partnerships

Pricing & revenue management

Stakeholder leadership

English proficiency

Education

Bachelor's degree in Business/Commerce/Marketing or equivalent

Job description

Job Description

Are you ready to build and lead the global commercial agenda that will grow visitation and revenue across the LEGO Discovery Centres?

Lead the global Sales & Partnerships agenda for LEGO Discovery Centres, building the strategy, organisation and commercial operating model that drives visitation and revenue growth across trade, partnerships, groups and schools. This is a unique opportunity to shape a newly established business area within the LEGO Group, create the future commercial model, and drive sustainable growth across a global portfolio of location based experiences.

Core Responsibilities

• Define and deliver the global Sales & Partnerships strategy across trade, partnerships and promotions, groups and schools, affiliate sales, pricing, and revenue management
• Partner closely with Brand & Marketing and the wider LLBE leadership team to build one integrated commercial plan that connects product priorities, campaigns, promotions, ticketing, and local market execution
• Own channel performance across the global LEGO Discovery Centre portfolio, driving visitation, revenue, yield, profitability, target setting, and performance management routines
• Build and manage a high-value portfolio of strategic partners, leading senior stakeholder relationships, complex negotiations, and new commercial opportunities
• Establish global pricing, promotion, commission, and revenue management principles that optimise yield and channel productivity while protecting long-term profitability
• Build and lead the global Sales & Partnerships function, including regional trade teams, Sales & Partnerships Operations, Pricing & Revenue Management, and ticketing support capabilities
• Establish clear governance, accountability, reporting, and commercial standards across global, regional, and local teams
• Be part of leading the transition into the future LEGO Discovery Centre operating model while maintaining commercial momentum and business continuity

Play your part in our team succeeding

LEGO Location Based Experiences is a newly established business area within the LEGO Group, bringing together LEGO Discovery Centres and the LEGO House under one integrated growth agenda. These physical touchpoints create memorable brand experiences for families around the world while deepening engagement with the LEGO brand.

As Global Head of Sales & Partnerships, you will play a critical role in building the commercial organisation, operating model, and performance culture required to unlock sustainable growth across the portfolio. You will connect channel strategy, pricing, partnerships, products, and ticketing into one clear commercial agenda while working in close partnership with Brand & Marketing, Operations, Finance, Legal, Digital, and Technology teams.

This role requires a leader who is equally comfortable setting strategic direction, building teams and capabilities from the ground up, and driving hands-on commercial performance in a fast-evolving environment.

Do you have what it takes?

• Significant senior commercial leadership experience within a global, multi-market consumer-facing business

• Proven leadership experience across sales, strategic partnerships, and commercial growth
• Strong track record of growing customer volume, visitation, revenue, yield, and profitability across multiple sales and distribution channels
• Deep expertise in strategic partnerships, business development, and complex commercial negotiations
• Strong pricing and revenue management capability, with demonstrated success balancing demand, yield, channel economics, and long-term value creation
• Experience building and leading global and regional teams, governance models, operating structures, and performance management routines
• Highly analytical and data-driven, able to convert commercial insights into clear priorities and decisive action
• Exceptional stakeholder leadership skills, with experience partnering across Marketing, Operations, Finance, Legal, Digital and Technology
• Comfortable leading through ambiguity, organisational transformation, and business build-up phases while maintaining operational performance
• Bachelor's degree in Business, Commerce, Marketing, or a related discipline, or equivalent senior leadership experience
• Proficiency in English written and verbal

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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