Experience Designer

LEGO House; Billund Kommune; Hybrid; DKK 420,000 - 620,000; Full time

Benefits offered by this job

Family care leave

Life & disability insurance

Wellness programs

Colleague discount

Bonus program

Hybrid work model

Social & events

Job summary

LEGO House is looking for an Experience Designer to craft engaging, story-driven experiences that blend hands-on LEGO play with learning and exploration. Based in Billund, you will shape guest journeys, prototype concepts, and work with multidisciplinary teams to turn ideas into memorable spaces.

You will design spaces, furniture, and flow to support play and interaction while ensuring accessibility, durability, and operational practicality. Start around late 2026 with a hybrid-work setup.

Qualifications

• Experience designing physical, immersive or interactive experiences.
• Ability to turn concepts into tangible experiences and environments.
• Enjoy sketching, prototyping, testing, and learning by doing.

Responsibilities

• Contribute to creation of playful, engaging experiences that turn LEGO play into guest journeys.
• Develop, prototype, and test concepts in physical spaces using guest feedback.
• Design interactions and experiences that encourage creativity and exploration.
• Shape guest journeys balancing open play with intuitive guidance.
• Facilitate workshops and co-creation sessions with multidisciplinary teams.
• Collaborate with designers, engineers, Play Agents, marketing, and operations.
• Use insights and testing to improve experiences and guest engagement.
• Design physical environments with attention to spatial layouts and guest flow.
• Create visual concepts, layouts, and simple 3D models to communicate ideas.

Skills

Experience design

Sketching & prototyping

Tools

SketchUp

3D design tools

Job description

Join LEGO® House as Experience Designer and bring the power of play to Life

At LEGO House, play is at the heart of everything we do. We create imaginative and memorable moments that inspire creativity, spark curiosity, and bring people together across generations. We believe that play is not just fun. It is a meaningful way to learn, connect, and explore the world.

As an Experience Designer, you will contribute to the development of engaging, story-driven experiences that delight guests of all ages. Working collaboratively from early ideation through prototyping and implementation, you will help transform ideas into tangible experiences that combine hands‑on LEGO play, learning through play, storytelling, and human connection.

You will also play an important role in shaping physical environments and play spaces, considering how guests move through a space, interact with furnishings and installations, and experience the overall flow of an experience.

The position is based in Billund, and we do not offer relocation assistance or visa support for this role.

Core Responsibilities

As our new Experience Designer, you will:

• Contribute to the creation of playful, engaging experiences that turn LEGO play into meaningful guest journeys.
• Develop, prototype, and test concepts in physical spaces, using guest observations and feedback to refine ideas.
• Design interactions and experiences that encourage creativity, exploration, discovery, and learning through play.
• Help shape guest journeys that balance open‑ended play with intuitive guidance and memorable moments.
• Facilitate workshops and co‑creation sessions that bring multidisciplinary teams together around hands‑on experimentation.
• Collaborate closely with designers, engineers, Play Agents, marketing, and operations teams to develop experiences that are both inspiring and practical to operate.
• Use guest insights and real‑world testing to improve experiences and deepen guest engagement.
• Contribute to the design of physical environments, considering spatial layouts, guest flow, furniture placement, and how different elements work together to support play and interaction.
• Create visual concepts, layouts, and simple 3D models to communicate ideas and bring experience concepts to life.
  

Do You Have What It Takes?

We're looking for someone who combines creativity, guest focus, and hands‑on experimentation with a solid understanding of play, experience design, and physical environments.

Additionally, you:

• Have experience designing and delivering physical, immersive, or interactive experiences.
• Are a skilled concept developer who can turn ideas into tangible experiences and environments.
• Enjoy sketching, prototyping, testing, and learning through making.
• Understand how storytelling can create meaningful and memorable guest experiences.
• Have an interest in spatial design and understand how room layouts, furniture, installations, and guest flow influence behaviour and engagement.
• Can communicate ideas visually through sketches, floorplans, mock‑ups, or 3D visualisations.
• Have experience working with 3D design tools. Experience with SketchUp is considered a plus.
• Are curious about guest behaviour and enjoy designing with real people in mind.
• Have experience facilitating workshops and supporting creative collaboration.
• Thrive in multidisciplinary environments and enjoy working closely with others to develop ideas.
• Balance creativity with practical considerations such as accessibility, operations, durability, and guest safety.
• Believe in the power of play as a tool for learning, creativity, and human connection.
• Communicate ideas clearly and add curiosity, creativity, and momentum to your work.

Most importantly, you are driven to create experiences that inspire people to imagine, build, explore, and connect.

Join the Experience Team at LEGO House

At LEGO House, you’ll join a creative team focused on inspiring guests from around the world through the power of play.

Together, we design experiences that spark imagination, encourage exploration, and create memories that last a lifetime. From initial ideas and early sketches to tested concepts and finished experiences, you’ll help shape how guests experience LEGO play.

We anticipate that the selected candidate will begin around November 2026, though the exact start date can be arranged with the right person.

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What’s in it for you? Here are some of what to expect

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you’ll have access to a lot of wellbeing initiatives and programs, both physically and mentally.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our bonus scheme.
• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week if it is compatible with your role. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.
• Social events - Our staff association invites all employees to a wide range of social gatherings. There is something for everyone's taste, New Year's party, carnival fun, ice skating, and much more.