Senior Creative Leader, Brick-Based Marketing Studio

LEGO Brand Retail; Denmark; In loco; DKK 1.200.000 - 1.600.000; Tempo pieno

Descrizione del lavoro

LEGO Brand Retail in Billund, Denmark, is seeking a Senior Creative Manager to drive the development of brick-based marketing concepts from brief to final concept. You will translate ambiguous needs into clear, scalable BBM ideas and guide a multidisciplinary Studio to high-quality outcomes.

You will mentor designers, safeguard creative quality, and elevate the Studio as a trusted strategic partner, shaping campaigns from exploration to pitch and launch.

Competenze

• Extensive creative and/or strategic experience, including several years leading creative work, teams or omnichannel projects.
• Proven ability to uncover complex partner or client needs and shape clear creative ideas, including when the initial ask is ambiguous or incomplete.
• Experience translating business, brand and audience objectives into compelling creative concepts with clear intended outcomes.
• Demonstrated creative leadership, including the ability to guide, mentor and provide direction and feedback to creative contributors.
• Strong creative judgement with experience validating creative work against strategic relevance, brand alignment, feasibility, scalability and expected impact.
• Experience using data, insights and partner knowledge to strengthen creative concepts and deliver measurable brand and/or business outcomes.
• Strong communication, storytelling and presentation skills, with experience pitching creative concepts and leading dialogue with senior partners and stakeholders.

Mansioni

• Lead and mentor designers, providing clear creative direction and constructive feedback to move the work forward.
• Safeguard creative quality, helping ensure work meets the required standard before key presentations or launches.
• Help establish the Studio as a trusted strategic creative partner, strengthening the studio's creative standards, credibility and impact across the organisation.
• Translate partner needs, shopper insights and business objectives into clear creative propositions, using relevant trends and learnings from previous work to strengthen concepts from early exploration through development and pitch.
• Lead brainstorms, workshops and creative reviews, helping multidisciplinary teams explore possibilities and progress towards strong creative solutions.
• Develop and communicate concepts through visual storytelling, sketches, prototypes, models or presentations, making the experience and creative thinking clear and compelling to partners.
• Balance creative ambition with feasibility, scalability, cost and quality, collaborating with design, engineering, production and relevant external partners as concepts develop.
• Present and advocate for creative proposals while constructively challenging partners and colleagues to strengthen strategy and execution.
• Proactively identify new opportunities for BBM experiences and contribute to raising the creative and professional standard across the studio.

Conoscenze

Creative leadership

Strategic thinking

Mentoring designers

Storytelling

Presentation to stakeholders

Descrizione del lavoro

LEGO Brand Retail in Billund, Denmark, is seeking a Senior Creative Manager to drive the development of brick-based marketing concepts from brief to final concept. You will translate ambiguous needs into clear, scalable BBM ideas and guide a multidisciplinary Studio to high-quality outcomes.

You will mentor designers, safeguard creative quality, and elevate the Studio as a trusted strategic partner, shaping campaigns from exploration to pitch and launch.