Sales Manager | Account Development & Customer Growth | Expand complex solution sales in renewable energy

Opoura; Region Midtjylland; On-site; DKK 900,000 - 1,200,000; Full time

Job summary

Opoura is seeking a Sales Manager to expand our Digital Services footprint in Denmark. You will identify new customers, build a qualified pipeline and convert opportunities into business, while also growing selected existing accounts.

You will report to the Senior Sales Executive and join a small team collaborating with delivery, technology and the wider Opoura sales organization across Europe and the US.

Qualifications

• 5+ years of B2B sales with proven new business and pipeline creation.
• Experience owning sales opportunities from outreach to close.
• Experience selling technical or solution-oriented B2B offerings.

Responsibilities

• Build and convert a strong pipeline of qualified new business opportunities.
• Identify, approach and win new customers in Denmark and nearby markets.
• Translate customer needs into relevant value propositions and opportunities.
• Drive consultative sales processes from first dialogue through negotiation and close.
• Develop existing customers by identifying new stakeholders and unmet needs.
• Collaborate with Solution Engineering, Technology, Marketing and Onboarding.
• Maintain CRM, pipeline management, forecasting and follow-up.

Skills

New business development

Pipeline management

CRM experience

Consultative selling

Stakeholder management

Cross-functional collaboration

Education

Business or engineering background

Job description

How you impact

As Sales Manager, you will play a central role in expanding our customer base and strengthening the commercial position of Digital Services.

Your primary focus will be new business. Around 70% of the role is about identifying relevant customers, opening new relationships, building qualified pipeline, and converting opportunities into business. The remaining 30% will focus on developing selected existing customers and identifying new opportunities within these accounts.

You will report to Thomas Boll Matthiesen, Senior Sales Executive, and be part of a small Digital Services sales team together with Thomas and one other Sales Manager. The team works closely with colleagues across delivery, technology, and the wider Opoura sales organization in Denmark, Europe, and the US.

Our Digital Services solutions are often shaped around the customer’s specific needs rather than sold as standard products. You will therefore go beyond presenting solutions. You will work to understand the customer’s business, operational challenges, and ambitions, identify where Opoura can create value, and turn those insights into relevant commercial opportunities.

You will own the commercial process while working closely with Solution Engineering, Technology, and other specialists to shape the right solution. This gives you a high degree of autonomy in developing your market, backed by strong technical expertise when customer needs and sales processes become more complex.

Your main responsibilities

• Build and convert a strong pipeline of qualified new business opportunities
• Identify, approach and win new customers in Denmark and nearby markets
• Understand customer needs and business challenges and translate them into relevant value propositions and commercial opportunities
• Drive consultative sales processes from first dialogue through solution development, negotiation and commercial agreement
• Develop selected existing customers by identifying new stakeholders, buying centres and unmet needs
• Work closely with Solution Engineering, Technology, Marketing and Customer Onboarding to shape strong solutions and ensure effective handover
• Maintain a structured approach to CRM, pipeline management, forecasting and follow-up

To be successful in this position, you

You are motivated by creating new business and commercial momentum rather than managing an established portfolio. You take ownership of your market, are curious about your customers and know that the best sales opportunities often start with understanding a challenge before defining the solution.

You:

• Are energized by opening doors and building new customer relationships
• Know how to uncover customer needs and build a compelling value proposition rather than relying on standard product selling
• Build trust and credibility with both commercial and technical stakeholders
• Can connect technical possibilities with the customer’s commercial and operational priorities
• Stay persistent and proactive throughout longer and more complex sales cycles
• Combine commercial drive with a structured approach to pipeline, follow-up and forecasting

Your background

We imagine that you bring:

• 5+ years of B2B sales experience with demonstrated results in new business and pipeline creation
• Experience owning sales opportunities from initial outreach through to closed business
• Experience selling technical, software, technology or other solution-oriented B2B offerings
• Experience navigating sales processes involving multiple commercial and technical stakeholders
• Fluency in English and at least one Nordic language

Experience from renewable energy, energy technology, industrial automation, control systems, engineering or related industries is an advantage, but not a requirement.

A relevant educational background within business, engineering or a related field is beneficial, but your commercial track record and ability to create results matter more than a specific degree.

The role involves travel primarily in Denmark and nearby markets, depending on customer activities and relevant industry events.

What we offer

Joining us means:

• Real commercial ownership in a business with clear potential to grow
• The opportunity to build new customer relationships and influence where and how we develop the market
• Strong technical expertise around you when navigating complex customer needs and sales processes
• An international and collaborative environment where commercial, technical and industry expertise come together
• Competitive compensation with a performance-based bonus reflecting the commercial responsibility of the role
• Flexibility that supports a sustainable work-life balance

Opoura is a renewable energy technology company with Nordic roots and an international presence across Europe and North America. We bring together expertise across software, control solutions, engineering and consulting to help energy companies connect, manage and optimize energy assets and infrastructure.

Our customers operate across the energy value chain, and our commercial and technical teams work closely together to understand complex needs and develop solutions that create long-term value.