Sales Development Representative (SDR)

FoodOptimize ApS; København; On-site; DKK 360,000 - 540,000; Full time

Job summary

FoodOp is looking for a Sales Development Representative to help bring FoodOp to more professional kitchens across the Nordics, the UK, and the US.

In this role you’ll generate and qualify leads, research ideal customers, and book discovery meetings to fuel our growth. You’ll work with a small team, gain exposure to GTM strategy, and develop toward an Account Executive role in enterprise SaaS.

Qualifications

• 1–2 years of experience in B2B sales, business development, or lead generation.
• Confident phone presence and resilience to handle rejection.
• Comfortable with structured outbound outreach via cold calls, email, and LinkedIn.
• Proactive, self-driven, and eager to help build the playbook.
• Thrives in a fast-paced, high-growth environment with real impact.
• Fluent in English; Danish language skills are a plus.

Responsibilities

• Generate and qualify new leads through outbound prospecting by phone, email, LinkedIn, and events.
• Research and identify ideal customers in contract catering, hospitality, and public-sector foodservice.
• Book high-quality discovery meetings for the sales team.
• Share customer insights to improve messaging, segmentation, and targeting.
• Maintain accurate CRM data in Zoho with clear activity notes.
• Represent FoodOp at industry events and meetings.

Skills

Phone outreach

Lead qualification

CRM usage

Tools

Zoho CRM

Job description

We’re looking for a Sales Development Representative to help bring FoodOp to more professional kitchens across the Nordics, the UK, and the US.

Running a profitable and enjoyable foodservice business without compromising chef creativity is incredibly hard. FoodOp is on a mission to change that, globally.

FoodOp is the co-pilot for professional kitchens. More than 1,000 kitchens use it every day to manage recipes, menus, procurement, and reporting.

As our SDR, you’ll play a key role in building our pipeline and driving the next stage of our growth.

This role is designed as a first step towards becoming an Account Executive in enterprise SaaS, and we’ll invest in helping you get there.

Please note: fluency in English is required. Danish is a plus.

About The Role

• Generate and qualify new leads through outbound prospecting by phone, email, LinkedIn, and at events
• Research and identify ideal customers within contract catering, hospitality, and public-sector foodservice
• Book high-quality discovery meetings for the sales team
• Help shape our go-to-market strategy by sharing what you learn from customer conversations to improve messaging, segmentation, and targeting
• Keep our CRM (Zoho) accurate and up to date, with clear activity tracking and qualification notes
• Represent FoodOp at industry events and meetings

What We’re Looking For

We Imagine That You

• Ideally have 1–2 years of experience in B2B sales, business development, or lead generation, for example from a call center, SaaS, or tech
• Have a confident phone presence and the resilience to handle rejection
• Are comfortable running structured outbound outreach through cold calling, email, and LinkedIn
• Are proactive and self-driven, and motivated to help build the playbook rather than inherit a finished one
• Thrive in a fast-paced, high-growth environment and enjoy owning work with real impact
• Speak and write fluently in English

Experience selling into hospitality, contract catering, or foodservice is a plus, as is fluency in Danish.

Ways of Working

You’ll join a small, high-impact commercial team working across Denmark and the UK. You’ll work directly with our CRO, our co-founders, and our Head of UK&I, as well as closely with Marketing and Customer Success. We make decisions through dialogue and alignment, and we value curiosity, ownership, and continuous learning.