Retail Marketing Manager

Cari; København; Hybrid; DKK 367,000 - 408,000; Full time

Job summary

Colgate-Palmolive Sweden is seeking a commercially-driven marketing professional to lead the Swedish Colgate brands within the Retail Marketing team. You will own brand growth plans and collaborate across Customer Development, Logistics and Sales to maximize shopper impact.

Fluency in English is required, Swedish language skills preferred. You will work with global brands, drive digital initiatives and use data to inform decisions while delivering world-class quality and performance.

Qualifications

• Bachelor and/or Master in Marketing, Business Administration or similar.
• Strong analytical and financial understanding.
• Fluent in English; Swedish language skills preferred.

Responsibilities

• Own the 5P programme and support Brand, Category and Retail Environment strategy.
• Localize brand growth plans with the General Manager for the Swedish market.
• Identify opportunities to expand leadership in the market.
• Plan and prioritize local promotional budgets and media input.
• Collaborate with Hub marketing, Customer Development and field sales teams.
• Drive digital initiatives and omnichannel consumer experiences.

Skills

Fluent English

Swedish language

Analytical skills

Creativity

Communication skills

Relationship building

Digital savvy

Education

Bachelor and/or Master in Marketing or Business Admin

Tools

Nielsen data

Job description

No Relocation Assistance Offered

Job Number#176013 - Stockholm, Stockholm, Sweden

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Location

Danderyd, Sweden

Reporting to

General Manager

Salary

SEK 553,500 - 615,000

Contract

12 months

Why Work For Colgate Palmolive

• The learning & development opportunities: You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.
• The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.
• The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.
• The Colgate Values: Caring, global teamwork and continuous improvement are integral to how we operate every day

Job Purpose

According to Kantar´s Brand Footprint report, Colgate has a penetration worldwide of 60% !! So would you like to work with this amazing and iconic brand on a daily basis and contribute to Colgate´s continued growth on the Swedish market?

Your job will be to consistently deliver the category and brand objectives, aligned to the overall Division strategy and agreed priorities and support driving our digital transformation.

We are looking for you who is commercially driven and passionate about branding and wants to make a real difference by working for a global brand while enticing local consumers. You are able to challenge the status quo, and come up with creative ideas to solve problems. You are digital savvy and a frequent user of AI to generate efficiencies.

You need to be open and collaborative. Your flexibility taps into handling dialogues and alignment personally or virtually across different stakeholders. You will be facing customers (e g ICA, Pharmacies etc) in this role.

You have an eye for details - big and small, and work systematically to secure world class quality and delivery in which you take pride.

You need to be proactive and self-motivated to naturally follow up and chase closing of tasks cross functional.

Your background can be diverse, but a previous experience in a FMCG company is desirable.

You will be part of the Swedish Retail Marketing team where we handle all of our strong brands on the Swedish market, including Colgate, Palmolive, Softlan, Ajax and Klorin.

Main Responsibilities

• Responsible for the overall performance of Colgate in Sweden in terms of the full P&L from sales to profit and for the share of the market, tracked on all subcategories (Toothpaste, Manual Toothbrushes and Mouthrinse) via Nielsen data on a monthly basis.
• Localization of the brand growth plan together with the General Manager and its execution in the local market with key focus on maximizing shopper impact
• Own the 5P programme that supports the Brand, Category & Retail Environment (RE) strategy.
• Identify recommendations and solutions for Category/RE/Customer opportunities, to expand our leadership in the Swedish market
• Plan and prioritize the local promotional budgets and input to the media plan for the Sweden market.
• You will work closely with other stakeholders such as the Hub marketing team, local Customer Development Managers and field sales to maximize the availability of our Colgate portfolio and ensure that the products get noticed by our Swedish shoppers and consumers.

Personal Attributes

• Bachelor and/or Master degree in eg. Marketing, Business Administration or similar
• 5-7 years of commercial experience, can be in Customer Management, Retail Marketing and /or Consumer Marketing
• Possess strong analytical skills
• Good commercial and financial understanding
• Creativity
• Relationship building ability with brilliant communication skills
• Understand and ideally speak Swedish
• Fluent English
• Digital savvy

Key Challenges

• To be the facilitator between the Customer Development team, Customer Service & Logistics and Consumer Marketing on all Colgate related issues.
• To play a lead role in the Retail Marketing team & drive the commercial process and broad shopper execution for Colgate in the Swedish company.
• Drive our ambition to become more digital on our Colgate brands, always demonstrating an omnichannel mindset in the development of all our consumer and shopper experiences.
• To combine knowledge of the wider RE and category dynamics with the specific Colgate agenda to identify key risks and opportunities for the Swedish business.

What we can offer

We can offer a job in an exciting international company. You will have a broad contact surface with many different colleagues, with different competencies. You will be part of the Northern European team, where we all have fun together, even though we work far apart.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.