Omni Demand Activation Manager

Cari; København; Hybrid; DKK 600,000 - 900,000; Full time

Job summary

Colgate-Palmolive Copenhagen is seeking an Omni Demand Generation Activation Manager to drive Nordics market execution. You will bring BEP to life in-market, coordinating with marketing, sales and trade partners to ensure activation success.

You will manage brand experiences, calendar alignment, and performance analytics across channels to optimize growth and customer engagement.

Qualifications

• Bachelor's degree in Business, Marketing, Customer Development or related field.
• 5+ years of commercial (sales or marketing) experience ideally in matrixed organizations.
• Proven critical thinking and advanced problem-solving abilities with measurable insights from data.
• Demonstrated ability to create and implement strong growth plans.
• Strong understanding of the Consumer Journey Methodology.
• Excellent communication skills and collaboration across teams.
• Fluency in English (written and spoken).

Responsibilities

• Lead in-market activation for Nordics and optimize Brand Experiences to drive purchase and advocacy.
• Ensure 7P activation plans align to Brand Strategy and price implementation.
• Flawlessly execute the synchronized commercial calendar.
• Execute Omni Shopper strategies and material deployment to drive consideration and loyalty.
• Apply actionable insights from market developments to optimize local execution.
• Contribute to monthly performance reviews and discipline analytics.
• Deliver 7P strategies and train sales teams on in-market programs.

Skills

Growth mindset

External stakeholder engagement

Omnichannel oriented

Analytical & automation proficiency

Strategic syncing

Education

Bachelor's degree in Business/Marketing/Customer Development or related field

Tools

Spreadsheets

AI-enabled tools

Job description

Job Number#175229 - Copenhagen, Copenhagen, Denmark

No Relocation Assistance Offered

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Location

Copenhagen, Denmark

Reporting to

Customer Development Team Lead

Salary Range pa: DKK

# - DKK #

Role Purpose

Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, Hill’s is the place to be!

Hill’s Pet Nutrition is a division of Colgate-Palmolive Company and the maker of Prescription Diet and Science Plan brand pet food. Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best leading-edge pet nutrition technology, products, and expertise to pet owners, veterinary professionals and other key pet professionals worldwide. Our company is a globally recognized Best Place to Work.

The Omni Demand Generation (ODG) Activation Manager is a key driver of local Nordics market execution for our demand generation model. He/she is responsible for bringing the Brand Experience Plan (BEP) to life in-market, leveraging the strategic guidance from the Omni Demand Generation Marketing Organization. This is a customer-facing role, focused on engaging with key trade partners and customers to ensure optimal activation success. The ODG Activation Manager works closely with the Commercial Country teams to ensure flawless execution of the synchronized commercial calendar.

What you will do

• Brand Experience (BEP) Implementation: Lead the in-market activation for Nordics and optimization of Brand Experiences to drive brand purchase and advocacy, leveraging the strategic guidance provided by the ODG Marketing Team. Ensure activation plans are deeply rooted and informed by "Moments that Matter" in the pet parent journey to drive demand.
• Commercial Excellence: Ensure our 7 P activation plans align to Brand Strategy including pricing implementation, prioritization of distribution opportunities, and digital shelf accuracy.
• Integrated Commercial Calendar Implementation: Flawlessly execute the synchronized commercial calendar that aligns brand activities with commercial execution.
• Shopper Marketing Activation: Execute Omni Shopper strategies and materials to drive consideration, purchase and loyalty. Manage the localization and deployment of omnichannel Point of Purchase (POP) assets.
• Local Insights Application: Apply actionable insights derived from competitive landscape and category developments to optimize local execution and drive measurable growth.
• Performance Management: Plays an active role in the monthly discipline through brand performance reviews and MoDi (Monthly Discipline) analytics, focusing on execution KPIs.
• Commercial Capability & External Engagement: Act as a customer-facing representative to deliver 7P strategies, manage the rollout of detailing and customer materials, and ensure effective training for sales teams on in-market programs.

Skills and Competencies

• Growth Mindset: Ability to operate in a fluid, cross-commercial environment where budgets are reallocated based on a holistic view of performance.
• External Stakeholder Engagement: Demonstrated ability to effectively engage, influence, and negotiate with key external customers and trade partners.
• Omnichannel Oriented: Understanding of the Shopper journey & “Moments that Matter” across the vet, Brick & Mortar and eCommerce channels.
• Analytical & Automation Proficiency: Vital, expert-level mastery of spreadsheets combined with strong critical thinking capabilities. Ability to leverage AI-enabled automation, internal/external tools, and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground. Analytical Proficiency: Ability to leverage AI-enabled internal and external tools and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground.
• Strategic Syncing: Experience working as "One Commercial Team" with Marketing, and Customer Development as well as Subject Matter Experts to deliver unified brand experiences.

Required Qualifications

• Bachelor's degree in Business, Marketing, Customer Development or related field
• 5+years of commercial (sales or marketing) experience ideally in matrixed organizations
• Proven critical thinking and advanced problem-solving capabilities including ability to uncover measurable insights from large datasets
• Demonstrated ability to create and implement strong plans for business growth
• Strong understanding of the Consumer Journey Methodology
• Strong collaboration skills and project management capabilities
• Excellent oral and written communication skills
• Fluency in English (written and oral)

Preferred Qualifications

• Prior experience in Brand Management, Retail Marketing Manager or Customer Development Management
• Pet Nutrition or related industry experience
• Knowledge of Retail Environment strategy
• Experience with and understanding of the Profession as a recommendation and selling channel
• Strong tech-fluency and experience using AI-powered tools
• Able to communicate in one of the cluster languages

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.