Retail Manager - Nordics

Parfums Christian Dior; København; Hybrid; DKK 673,000 - 972,000; Full time

Job summary

Parfums Christian Dior is seeking a Wholesale Retail Manager for the Nordics, based in Copenhagen. You will lead Field Managers and rotation staff, coach leaders, and drive store visits, promotions, and partnerships across Norway, Denmark, Sweden, and Finland.

The role involves frequent travel and close collaboration with the Commercial Director Nordics. You will develop Top Door plans, monitor sell-out, and ensure alignment with brand guidelines.

Qualifications

• Proven leadership experience in luxury/beauty retail.
• Strong coaching and people development capabilities.
• Experience managing field teams and cross-functional partners.
• Ability to drive sales targets through retail partnerships.
• Strong planning, forecasting and KPI management skills.

Responsibilities

• Lead a Nordic wholesale team of Field Managers and staff.
• Develop and implement Top Door activation and sell-out plans.
• Monitor KPIs, coach teams, and manage incentives and bonuses.
• Coordinate store visits, activations, and promotions across top doors.
• Build relationships with key partners (Matas Group, Frederik & Louisa, Sokos).

Skills

Leadership

Coaching

Team management

KPI tracking

Planning

Job description

Design your dreams with Dior.

Your Impact

Are you passionate about coaching teams, building exceptional retail partnerships, and driving commercial success?

The Wholesale Retail Manager will oversee and manage retail operations for the wholesale business across the Nordics, ensuring the achievement of sales targets and maintaining strong relationships with key wholesale doors.

This role involves leading a team of Field Managers, Beauty Consultants rotators, and off-payroll staff, while also focusing on motivating top doors and providing individual coaching to enhance business development and leadership skills.

Location: Copenhagen, Denmark

Reporting Line: Commercial Director Nordics

Team Management & Development

• Lead, motivate, and manage a team of Field Managers, BC rotators, and off-payroll staff, ensuring alignment with business objectives.
• Provide ongoing coaching and leadership development to Field Managers and BCs, fostering a culture of high performance and continuous improvement.
• Serve as the primary contact for POS and Field Managers for business development & management topics, addressing operational queries and supporting daily activities.
• Communicate team targets, calculate and communicate bonuses, and conduct regular performance management reviews to drive engagement and accountability.
• Review and approve Travel & Expenses (T&E) submissions in line with company policy.
• Follow up and ensure efficient, optimized commercial team planning and impactful store visits, while following up on “impact per visit” KPI.
• Communicate sell-out targets to key retail partners, including Matas Group, Frederik & Louisa, Sokos etc.

Top Doors Motivation

• Build and maintain strong relationships with local store management in top wholesale doors to maximize sell-out and brand presence.
• Monitor commercial activity and performance against KPIs, implementing retail strategies and regularly updating Top Door Plans to ensure business growth.
• Follow up at the beginning of each commercial cycle to ensure Novelty OTIF (On Time In Full) execution in top stores, in line with global brand guidelines & local priorities.
• Coordinate and support key activations, events, and promotional moments to drive sales and enhance customer experience.
• Develop and manage Top Door Activation Plans, ensuring alignment with brand priorities and local market needs.

Local Incentives

• Develop and manage monthly sell-out targets, ensuring clear communication and alignment across the team and retail partners.
• Define and manage sales competition targets to incentivize performance across wholesale doors.
• Ensure timely and accurate target communication to retailers, maintaining transparency and accountability.
• Conduct regular forecasting follow-ups on the Top 10–12 doors by commercial line and sell-out performance.
• Coordinate, track, and consolidate KPIs related to sales, scheduling, and incentive programs across the Nordics, ensuring transparency and effectiveness.
• Conduct monthly follow-ups and tracking results to optimize incentive impact.

Operational Excellence

• Conduct periodic POS evaluations to assess distribution quality, identify gaps, and support strategic decision-making across the wholesale network.
• Oversee and control POSM activations, managing budgets, savings, and tester allocations efficiently.
• Oversee the execution of retail plans and maintain operational standards, including product management, stock control, and visual merchandising.
• Gather & share local insights on Dior performance and competitor activities within the wholesale channel, sharing best practices with the team and wider organization.
• Foster cross-functional collaboration with Retail development & Commercial teams and other stakeholders to support overall business objectives.
• The responsibilities outlined in this job description are subject to change based on the company's needs and ongoing projects

Profile

• Leadership Experience: Minimum of 5 years in a leadership role, ideally within the beauty or luxury industry.
• Languages: Fluency in English (written and spoken) is essential; proficiency in one or more Nordic languages is a strong plus.
• Travel:
  • A dynamic, field-focused rhythm requires travel to the Nordic capital region approximately 3 days per week (approx. 70%).
  • Flexibility to work from home 2 days per week or in our Copenhagen office when not on the road.

Soft Skills

Create Passionately

• Resourceful
• Resilience

Lead With Audacity

• Exemplary Leadership & People Management Capacity
• Critical Thinking

Craft Together With Joy

• Teamwork & Collaboration
• Emotional Intelligence

Cultivate Triumphant Inclusivity

• Integrity
• Empathy

Excel For Ultimate Luxury

• Attention to detail
• Numeracy/Analytical

Commit & Act To Re-enchant The World

• Change Management
• Purpose Driven Management

Hard Skills

• Customer Relationship Management
• Coaching / Leading teams
• KPIs oriented / Business Acumen
• Performance Management
• Planning
• Product Knowledge
• Team Management / People Development
• Visual Management
• Operational excellence
• Digital oriented

Additional information

Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength.

At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.