Regional Trade & Partnership Manager - Europe

1100 LEGO Discovery Center Holding A/S; Billund; Hybrid; DKK 448,000 - 673,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid Working: Best of Both

Job summary

LEGO Group is seeking a Regional Trade & Partnership Manager to grow visitation and revenue through a focused network of travel trade and commercial partners across Europe. You will develop relationships, negotiate mutual value and boost brand visibility alongside ticket sales.

The role is hybrid with a Best of Both model, requiring three days in the office and two days from home. You will own the European partner portfolio, identify opportunities, and collaborate with marketing, revenue

Qualifications

• Experience building and managing commercial partnerships or trade accounts that grew revenue and visitation.
• Negotiated commercial agreements balancing business results and mutual value.
• Identified new business opportunities and managed a partner pipeline, prioritising commercial effort.

Responsibilities

• Own and develop the European portfolio across travel partners, tourism organisations, resellers and affiliates.
• Identify, pitch and negotiate partnerships that grow ticket sales and awareness.
• Review partner performance and strengthen valuable relationships.
• Work with revenue management and operations to align pricing and partner activation.
• Collaborate with marketing teams and regional leaders to develop local opportunities.
• Track commercial performance and turn insights into clear recommendations.

Skills

Commercial partnerships

Negotiation

Partner pipeline

Partner performance

Brand exposure

Tools

Ticketing systems

Job description

Just imagine building partnerships that bring more families into LEGO® Discovery Centres across Europe. Then make it real.

About the role

As our Regional Trade & Partnership Manager, you'll grow visitation and revenue through a focused network of travel trade and commercial partners. You'll develop relationships across European markets, negotiate agreements that create mutual value and recognise the brand visibility great partnerships can bring alongside ticket sales. We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home if you wish. Relocation & visa assistance is not offered for this position. The closing date for all applications is 6th November 2026.

• Experience having built and managed commercial partnerships or trade accounts that grew revenue, visitation or partner performance.
• Negotiated commercial agreements that balanced business results, long-term relationships and mutual value.
• Identified new business opportunities and managed a partner pipeline, prioritising where to focus commercial effort.
• Reviewed partner performance and improved trade accounts to increase revenue or attendance.
• Developed partnerships that created brand exposure or audience reach alongside direct sales.

Additional nice to have

• Worked with partnerships in travel, tourism, leisure, attractions or another commercially focused environment.
• Used ticketing or booking systems and their integrations.
• Reviewed and reshaped a partner portfolio to improve trade performance across regional markets.

What you'll build

• Own and develop the European portfolio across travel partners, tourism organisations, resellers, affiliates and other commercial channels.
• Identify, pitch and negotiate partnerships that grow ticket sales, visitation and awareness.
• Review partner performance, strengthen valuable relationships and recommend where to simplify or reshape the portfolio.
• Work with revenue management and operational colleagues to align pricing, agreements and partner activation.
• Partner with marketing teams, regional leaders and attraction Heads of LDCs to develop locally relevant opportunities.
• Track commercial performance and partnership opportunities, turning what you learn into clear recommendations.

If you've developed partnerships in travel, tourism, leisure, attractions or another commercially focused environment, you'll feel at home here.

What matters most is your ability to spot an opportunity, build a compelling partnership and turn it into results.

Life on the team

You’ll join LDC Sales & Marketing as we build dedicated trade and partnership expertise within the LEGO Group. We're collaborative and action-oriented, working closely across regions, attractions, marketing and revenue management. You’ll have room to shape how we work with partners, communicating clearly across different priorities while taking ownership of your decisions.

What success looks like

In your first year, you’ll build trusted relationships with key partners and develop a clear view of the regional trade portfolio. You’ll strengthen existing partnerships and activate promising opportunities that contribute to visitation and revenue goals. As the portfolio develops, you’ll help create a healthier partner network and stronger commercial discipline while working closely with regional colleagues, attraction leaders, marketing and revenue management.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
• Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun.

Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.