Product Manager, Connected Play Apps

LEGO Koncernen; Billund; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Insurance including life and wellbeing

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Koncernen is seeking an experienced Product Manager to shape the connected product app within the creative play lab. You will partner with technology teams to deliver high‑quality play experiences and drive user value across children and adults alike.

You will own the product vision, roadmap, and end‑to‑end delivery, leveraging analytics, user research, and structured experiments to optimize retention and engagement.

Qualifications

• Significant hands-on product management experience with apps used for connected products.
• Track record of shipping features that moved core metrics (retention, engagement).
• Strong technical fluency: comfortable with APIs, app architecture, platform constraints.
• Demonstrable experience with modern user testing, digital product development and agile processes.
• Able to define OKRs based on strategic priorities and run quarterly roadmaps from discovery through to delivery.
• Experience running A/B tests and interpreting results with statistical rigor.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Bias toward action and proactive problem-solving and decision-making.
• Passion for interactive experiences and user-centered design principles.
• Desire to push LEGO play into new play experiences.
• Experience with modern product development tools (JIRA, Confluence, analytics).

Responsibilities

• Translate user research, analytics, support tickets, and reviews into compelling opportunities that deliver value to users and the business.
• Own the product vision and strategy for the app area and gain buy-in across the organization.
• Own the mobile app roadmap end-to-end from discovery to launch and post-launch iteration.
• Deep dive into app analytics and metrics to understand journeys.
• Run structured experiments (A/B tests, phased rollouts) and make ship/iterate/stop calls based on data.
• Define success metrics for features and set up tracking for retention, adoption, engagement, and conversion.
• Collaborate with product & marketing teams to maximize value for users and the business.
• Communicate needs, roadmap, tradeoffs, and progress clearly to leadership and stakeholders across the company.
• Craft inspirational demos that convey the product vision and user benefits while keeping play at the center.
• Document release notes for audiences including quality, regulatory and compliance partners.
• Write clear user stories and acceptance criteria for development teams; partner with design, tech lead and TPM to scope work.

Skills

Product management

App analytics

A/B testing

OKRs

Stakeholder management

Agile processes

User-centered design

Tools

JIRA

Confluence

Analytics

Job description

LEGO Koncernen is seeking an experienced Product Manager to shape the connected product app within the creative play lab. You will partner with technology teams to deliver high‑quality play experiences and drive user value across children and adults alike.

You will own the product vision, roadmap, and end‑to‑end delivery, leveraging analytics, user research, and structured experiments to optimize retention and engagement.