Product Manager, Play App Experience

LEGO Gruppe; Billund; Hybrid; DKK 700,000 - 950,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group is seeking a Product Manager for the LEGO Play App Experience Team to shape key experiences from onboarding to content discovery across games, creative tools, and campaigns.

You will collaborate with Design, Engineering and Product leaders, using insights, analytics and experimentation to identify opportunities and deliver meaningful improvements for child users and content/marketing partners.

Qualifications

• Delivered product roadmaps and prioritisation decisions for digital products or features.
• Used analytics, customer insights, and research to identify product opportunities and measure outcomes.
• Led experimentation activities, including A/B testing and data-driven decision making.
• Built successful partnerships within cross‑functional teams.
• Communicated product strategy, trade-offs, and recommendations to stakeholders and leadership.
• Demonstrated measurable customer or business outcomes from product initiatives.

Responsibilities

• Improve onboarding, content discovery, and navigation experiences within the LEGO Play app.
• Define and track engagement, retention, and sign-up metrics for new features and experiences.
• Partner with teams across the product portfolio to create seamless user journeys.
• Use experimentation, analytics, and user feedback to guide product decisions.
• Deliver roadmap initiatives that create measurable impact for users and the business.

Skills

Roadmap & prioritization

Analytics & insights

Experimentation & AB testing

Cross-functional collaboration

Stakeholder communication

Customer outcomes

Job description

The LEGO Group is seeking a Product Manager for the LEGO Play App Experience Team to shape key experiences from onboarding to content discovery across games, creative tools, and campaigns.

You will collaborate with Design, Engineering and Product leaders, using insights, analytics and experimentation to identify opportunities and deliver meaningful improvements for child users and content/marketing partners.