Innovation Marketing Manager, Global Play Lab (10-Month)

the LEGO Group

Billund

Hybrid

Confidential

Full time

47 hours ago

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Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group is seeking an Innovation Marketing Manager for a 10-month assignment in a global innovation environment. You will shape how play experiences connect with audiences, portfolios and business goals.

The role involves collaboration across Denmark, the UK and Singapore, running workshops, and delivering end-to-end innovation engagements. You will engage franchises, draft go-to-market strategies, and translate insights into actionable recommendations using PowerPoint and Excel, with a focus

Qualifications

Experience in marketing, brand strategy and strategic thinking within complex business environments.
Comfortable turning insights into actionable recommendations using PowerPoint and Excel.
Experience contributing to innovation projects for global brands, consultancy teams or similar settings.

Responsibilities

Engage our current franchises to build innovation programs that enable their growth
Shape proposition development and strategic go-to-market recommendations for innovation projects across multiple play opportunities.
Run workshops that uncover audience insights, opportunities and proposition directions.
Partner with play specialists and project teams to design and execute experiments.
Deliver end-to-end innovation engagements, translating business challenges into clear recommendations.
Craft compelling stories that support decisions and align business objectives with audience needs.