Nordic Retail Activation Lead - Field-Based, Travel-Heavy

Sony Europe; København; Híbrido; DKK 673.000 - 897.000; Jornada completa

Descripción de la vacante

Sony Europe in Stockholm is seeking a Retail Activation Manager to lead in-store sales across Sweden, Finland, Norway and Denmark. You’ll own twelve-week activation plans, build retailer partnerships and drive standout customer experiences in a dynamic field-based role with travel throughout the region.

You’ll empower brand activation teams, coach activators, coordinate training and events, and translate sales data into actionable strategies for leadership.

Formación

• Sales experience in consumer electronics, with commercial awareness and a passion for great customer experiences.
• Product training, coaching and performance management skills that help sales teams grow and deliver results.
• Strong relationship-building, influencing and negotiation skills, with clear communication across stores, agencies and senior leadership.
• Confidence analysing sales data, making evidence-based decisions and keeping budgets and costs accurate.
• Strong planning and project coordination skills, a collaborative mindset and willingness to travel extensively across the Nordics.

Responsabilidades

• Take ownership of sales growth and Sony's share of store sales through focused twelve-week action plans.
• Recruit, coach and empower agency sales activators and promoters through regular store visits, product training and performance reviews.
• Build retailer partnerships that inspire store teams to recommend Sony and improve product visibility, displays and customer experiences.
• Coordinate retailer training and sales events with sales, marketing, training teams and external agencies.
• Turn sales data and market insights into action, share successful store practices and present clear commercial results to leadership.
• Track activation budgets, agency costs and forecasts accurately, ensuring compliance and a strong return on investment.

Conocimientos

Sales experience

Consumer electronics

Customer experience

Coaching & training

Negotiation

Descripción del empleo

Sony Europe in Stockholm is seeking a Retail Activation Manager to lead in-store sales across Sweden, Finland, Norway and Denmark. You’ll own twelve-week activation plans, build retailer partnerships and drive standout customer experiences in a dynamic field-based role with travel throughout the region.

You’ll empower brand activation teams, coach activators, coordinate training and events, and translate sales data into actionable strategies for leadership.