Monetization Lead — Subscriptions & Ads (Lisbon)

Air Apps; København; On-site; DKK 532,000 - 997,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work.

Annual Bonus

Top-tier Health and Life Insurance for

Transportation Budget to support your算

Coverflex benefits package for meal

Childcare support.

Air Conference - an opportunity tomeet

Pension Fund to support your long-term

Urban Sports Club membership

Meals 100% free at the hub.

Job summary

Air Apps is seeking a Monetization Specialist to scale our mobile apps by owning subscription and ad monetization strategies across our portfolio. You will shape pricing, paywalls, upsell flows, retention, and ad placements, collaborating with product, design and engineering to maximize revenue while preserving user experience.

You will dive into data, run experiments, and define segmentation and experimentation hypotheses.

Qualifications

• 4+ years of mobile monetization experience.
• Strong understanding of in-app purchases, paywalls and subscription lifecycle management.
• Experience with ad monetization platforms and A/B testing.
• Analytical skills with cohort analysis and revenue modeling.

Responsibilities

• Analyze industry trends and competitor strategies to identify monetization opportunities.
• Design and implement monetization strategies to maximize subscription and ad revenue.
• Collaborate with design and development teams to implement monetization features effectively.
• Create user segmentation frameworks and define experimentation hypotheses for monetization.
• Model financial opportunities and expected outcomes for monetization initiatives.
• Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
• Set up and manage subscriptions and pricing tiers on App Store Connect.
• Experiment with different in-app paywall placements to optimize conversion rates.
• Develop and implement win-back strategies for lapsed or inactive users.
• Identify drivers of churn and implement initiatives to improve user retention.
• Analyze user behavior to identify upsell opportunities and execute upsell strategies.
• Create strategies to increase free trial starts and improve onboarding flows.
• Ensure that monetization strategies do not negatively impact the user experience.
• Maintain detailed documentation of monetization strategies, tests, and performance data.
• Monitor and ensure compliance with Apple’s policies and international regulations.

Skills

Mobile monetization

Subscriptions & ads

A/B testing

Cohort analysis

Revenue modeling

Tools

App Store Connect

A/B testing tools

Analytics tools

Job description

Air Apps is seeking a Monetization Specialist to scale our mobile apps by owning subscription and ad monetization strategies across our portfolio. You will shape pricing, paywalls, upsell flows, retention, and ad placements, collaborating with product, design and engineering to maximize revenue while preserving user experience.

You will dive into data, run experiments, and define segmentation and experimentation hypotheses.