Marketing Manager, 12-Month Fixed Term Contract

1001 LEGO System A/S; Østerby; Hybrid; DKK 600,000 - 800,000; Full time

Benefits offered by this job

Family care leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid working

Job summary

The LEGO Group in Billund is seeking a Marketing Manager to lead the development of unique retail products and experiences from concept to launch on a 12-month contract. You will shape purposeful product portfolios using audience, shopper and business insights across LEGO channels and B2B retail.

Hybrid work is offered: three days in the office and up to two days from home. You will partner with Creative, Project Management and Marketing teams to extend the LEGO brand through differentiated

Qualifications

• Portfolio development anchored in audience, shopper and business insights.
• Experience in consumer-packaged goods and brand building.
• Commercial acumen with curiosity for business and customer dynamics.
• Ability to present strategy to senior leadership and larger audiences.
• Understanding of marketing toolbox and ecosystem.

Responsibilities

• Develop purposeful product portfolios using insights across LEGO channels and B2B retail.
• Progress products from concept to launch with shopper relevance and brand objectives.
• Brief creative partners on product concepts, including pricing and role within the portfolio.
• Collaborate with creative and project teams to turn ideas into distinctive products and experiences.
• Review product performance to inform future choices and identify opportunities.
• Extend the LEGO brand by building on ecosystems and differentiating for consumers and shoppers.

Skills

Audience insights

Cross-functional

Commercial acumen

Marketing toolbox

Leadership to senior audiences

Job description

About the role

As our Marketing Manager, you'll lead the development of unique retail products and experiences from idea to launch. During this 12-month contract, you'll shape purposeful product portfolios using audience, shopper and business insights. You'll combine product innovation with commercial thinking to create value for consumers and shoppers across our own channels and business-to-business retail. We offer a hybrid working model called Best of Both: three days in our Billund office and up to two days from home. No relocation assistance is offered for this role.

Required Qualifications

• Built product portfolios anchored in audience, shopper and business insights.
• Experience in consumer-packaged goods, working cross-functionally to build brands.
• Commercial acumen with a deep curiosity for business and customer dynamics.
• General understanding of the marketing toolbox and ecosystem.
• Genuine motivation working across multiple core teams, all vital to shared success.
• Comfortable in and motivated by presenting strategy to senior leadership and larger audiences.

Preferred Qualifications

• Analysed product and portfolio performance to identify opportunities and inform future product choices.
• Self-confidence and the ability to take initiative, recognize and act on opportunities.
• Curious in how AI tools can support smarter ways of working and drive efficiencies in in analysis and decision-making.

What you’ll build

• Purposeful product portfolios using consumer, shopper and commercial insights.
• Progress products from concept to launch, considering shopper relevance, passion point fit, brand objectives and commercials.
• Brief creative partners on product concepts, including pricing and the role each product plays within the wider portfolio.
• Work with creative and project colleagues to turn ideas into distinctive physical products and retail experiences.
• Review product and portfolio performance to identify opportunities and inform future choices.
• Extend the LEGO brand by building on existing ecosystems and exploring opportunities that create meaningful differentiation for consumers and shoppers.

If you've worked in a role where you've developed physical products and built portfolios around shopper needs, you'll feel at home here.

What matters most is genuine interest in product innovation, commercial thinking and using insights to make thoughtful portfolio choices.

Life on the team

You’ll join Licensing and Extended Line, working closely with Creative, Project Management, Marketing, Go-to-Market, customers and other functional partners. Building positive relationships across these groups will be an important part of how you work. Curiosity, Bravery and Focus are central to how we work together. You’ll bring the confidence to take initiative, recognise opportunities and act on them, while staying comfortable with change and different perspectives.

What success looks like

You’ll develop a clear understanding of your portfolio and confidently guide products towards launch.

As your knowledge grows, you’ll use audience, shopper and business insights to identify opportunities and shape future portfolio recommendations. You’ll work closely with your core team and functional partners to create purposeful products that strengthen LEGO brand equity and offer something distinctive for consumers and shoppers.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
• Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, andhaving fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.