Principal Product Manager, Ecosystem Connectivity

1001 LEGO System A/S; Billund; Hybrid; DKK 1,100,000 - 1,400,000; Full time

Benefits offered by this job

Family Care Leave

Life & Disability Insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Job summary

LEGO Group is seeking a Principal Product Manager, Ecosystem Connectivity, based in Billund, Denmark, to shape the strategy for our connected digital experiences across LEGO.com, apps and games. You’ll align multiple teams around a shared product vision and drive adoption of a seamless LEGO Brand experience.

You will lead discovery, experiments and delivery across consumer-facing products, ensuring measurable brand and commercial impact while maintaining the highest standards of user privacy and

Qualifications

• Created and delivered a company-wide product strategy across consumer-facing digital products.
• Led evidence-based product discovery and experimentation translating opportunities into propositions.
• Delivered measurable commercial and brand results via consumer experiences.
• Aligned multiple teams and senior stakeholders around a shared strategy.
• Ran product experiments and measured effects on digital experiences.

Responsibilities

• Shape a digital product strategy for the LEGO Branded ecosystem across domains.
• Drive prioritisation and ensure a seamless user experience across connected experiences.
• Lead delivery across Product, Engineering and Design with regular prioritisation rhythms.

Skills

Company-wide product strategy

Evidence-based discovery

Commercial and brand impact

Cross-functional alignment

Experimentation and measurement

Job description

Job Description Just imagine shaping how the LEGO® brand delights our consumers and fans digitally, and building an ecosystem of connected play experiences that feel seamless, and fun. Then make it real.

About the role

As our Principal Product Manager, Ecosystem Connectivity, you'll take on a Director-level product role shaping the strategy for the LEGO® branded ecosystem of digital experiences. You’ll develop and deliver against a vision for consumer-facing apps, websites, and games across the LEGO Group and LEGO Digital Play, bringing multiple teams together around a shared mission to build direct and lasting relationships with millions of LEGO fans across the world. This role is based in our LEGO HQ in Billund, Denmark. Please note that relocation support is not available for this role.

Required Qualifications

• Created and delivered against a company-wide product strategy spanning multiple consumer-facing digital products or domains.
• Led evidence-based product discovery and experimentation, translating high level opportunity areas into new propositions for users.
• Delivered measurable commercial and brand results through launching and improving consumer facing experiences.
• Aligned multiple teams and senior stakeholders around a shared product strategy, balancing multiple priorities.
• Ran product experiments and measured their effect on consumer-facing digital experiences.
• Led product vision and delivery for major consumer-facing digital products as a Principal or Lead Product Manager.

Preferred Qualifications

• Used user research and/or service design to shape priorities for consumer-facing digital experiences.
• Balanced the need for product team autonomy and integration with shared central services.
• Developed user facing digital propositions for a major consumer brand.
• Worked on digital products that involve identity, consent, and ethical data handling procedures.

What you’ll build

Shape a digital product strategy for how the LEGO Branded ecosystem shows up online, connecting consumer-facing digital experiences across the LEGO Group and LEGO Digital Play. Drive clarity & agreement on priorities across multiple digital product domains, so we deliver a seamless user experience across experiences using the LEGO Brand. Guide how new digital experiences connect with central services such as LEGO Account, consent, behavioural tracking, moderation, minifigure avatars and moderation. Establish regular prioritisation rhythms across Product, Engineering and Design to translate strategy to direction, allowing teams to move at pace against a shared mission. Identify evidence-led opportunities that make digital experiences more cohesive for consumers and build brand love. If you've created inspiring product strategies and built delightful user experiences online, you'll feel at home here. What matters most is turning insight into prioritised action and measurable value while bringing people around a shared direction.

Life on the team

You’ll join our Product team within Digital Consumer Engagement, working closely with Product, Engineering and Design colleagues across the business. It's a highly collaborative environment where you'll bring clarity to complex topics, tell a compelling product story and help teams find common ground. In this role, you’ll have the opportunity to build upon a wide portfolio of experiences that engage kids, adults, parents, and families with the LEGO Brand – the products in our portfolio include LEGO Builder, kids.LEGO.com, the LEGO Play App, LEGO Magazine, LEGO Ideas, BrickLink, and more.

What success looks like

You'll have established a clear and compelling strategy for our connected digital ecosystem and a regular rhythm for prioritising the opportunities that matter most. You'll help create fun and engaging ways for consumers and fans to engage with the LEGO Brand online, while balancing the priorities across multiple domains within the company. As LEGO Digital Play scales up, you identify where shared services and priorities can help the LEGO® Brand show up consistently across digital experiences.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert. Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team. Learn more about our benefits, culture and workplace experience here.

Children are our role models

Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

Diversity & Inclusion

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Our Founder

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun.

Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.