CRM Automation Specialist — SFMC & AI‑Driven Campaigns (Maternity)

Boozt Technology Baltics; København; On-site; DKK 520,000 - 700,000; Full time

Benefits offered by this job

Career development

Culture of trust

Employee discount

Onsite gym

Medical doctor

Central Copenhagen HQ

Job summary

Boozt is seeking a Marketing Automation Specialist (maternity cover) to help shape our CRM strategy. You will work with data, automation and AI to make communications smarter and more relevant across channels.

Join the CRM team to build and manage automated campaigns in Salesforce Marketing Cloud, design segmentation and personalisation, and test improvements across markets. We welcome a strong focus on data-driven decision making and cross-market collaboration.

Qualifications

• Around 3 years of experience with marketing automation, preferably within CRM.
• Experience with a platform such as Salesforce Marketing Cloud, Braze, Adobe, Agillic, Voyado, Bloomreach or Klaviyo.
• A solid understanding of segmentation, personalisation, automated journeys and campaign testing.
• Experience working with campaign KPIs and using data to improve performance.
• An interest in AI tools such as ChatGPT, Claude or Gemini and how they can support daily work.
• Strong written communication skills and fluency in English.

Responsibilities

• Build and manage automated communications and recurring campaigns in Salesforce Marketing Cloud (SFMC).
• Set up audience segmentation and personalisation using customer data, including SQL and AMPscript where relevant.
• Design and build personalised communications across email, app push and SMS.
• Analyse campaign performance, run A/B tests and use insights to improve results.
• Work closely with the CRM and market teams to ensure relevant communication across markets.
• Explore how AI and automation can improve how we build, personalise and optimise customer communications.

Skills

Marketing automation

CRM experience

SQL

AMPscript

A/B testing

English fluency

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

Job description

Boozt is seeking a Marketing Automation Specialist (maternity cover) to help shape our CRM strategy. You will work with data, automation and AI to make communications smarter and more relevant across channels.

Join the CRM team to build and manage automated campaigns in Salesforce Marketing Cloud, design segmentation and personalisation, and test improvements across markets. We welcome a strong focus on data-driven decision making and cross-market collaboration.