Head of Growth & Marketing

Nordic Health Group; København; On-site; DKK 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Hybrid flexibility

Job summary

Nordic Health Group in Copenhagen is seeking a Head of Growth & Marketing to own and scale our end-to-end growth engine across markets. You will define how NHG attracts patients across every country we operate in—and build the function capable of delivering that at scale.

You will own full patient acquisition across markets, brand positioning, content and digital presence, plus the growth infrastructure including attribution, CRM and performance reporting.

Qualifications

• Experience owning and building a growth function from scratch.
• Strong track record of driving patient acquisition and conversion.
• Ability to define channel strategy and manage media investment.

Responsibilities

• Own end-to-end growth across markets and define how NHG attracts patients.
• Lead brand positioning and creative direction for local brands.
• Build growth infrastructure: attribution, CRM, and performance reporting.

Skills

Growth marketing

Full funnel marketing

Commercial accountability

Channel strategy

Conversion optimization

Tools

CRM systems

Analytics tools

Job description

Head of Growth & Marketing - Nordic Health Group
Location: HQ in Copenhagen, Denmark. Type: Full-time

About Nordic Health Group

Nordic Health Group is Europe's largest network of dedicated vein clinics - 60+ clinics across five countries, with clear ambitions to scale and expand our footprint. Our mission is to provide accessible, high-quality, and medically sound vein care in a modern outpatient setting in order to improve the quality of life for as many patients as possible. We have built the clinical foundation and the operational infrastructure to scale. Now we need to build the commercial engine that matches our ambition.

The Opportunity

You will own and scale NHG's end-to-end growth engine across markets. That means defining how NHG attracts patients across every country we operate in - and building the function capable of delivering that at scale.

What You'll Own

• Full patient acquisition across all markets - channel strategy, media investment, CAC, and conversion. You set the targets and you own the results
• Brand positioning and creative direction across NHG's local brands
• A content and digital presence that generates patient trust and drives conversion
• The growth infrastructure: attribution, CRM, performance reporting, and the analytical foundation to make confident investment decisions

Success Criteria - First 12 Months

• Measurable improvement in patient acquisition - lead volume, CAC, or conversion - with clear attribution
• A coherent brand architecture with consistent execution standards across markets
• A scalable performance marketing infrastructure in place
• A clear marketing strategy supporting NHG's next expansion markets

Who You Are

You have owned marketing - not managed it. You have built a growth function from scratch, carried real commercial accountability, and have the results to prove it. You think in funnels and conversion.

You are also someone who:

• Takes ownership instinctively - when something isn't working, you fix it.
• Is genuinely better at building than optimising. You are energised by early stages, not steady state.
• Holds yourself to commercial standards - you know your numbers and you are honest about what's working.
• Operates well in a lean, fast-moving organisation
• Is fluent in English

Why Join NHG?

• Build the marketing function for Europe's largest vein care network
• Be part of a team that moves fast, thinks long-term, and gives real ownership
• Competitive salary, performance bonus, and hybrid flexibility

Interested?

Any questions before applying? Reach out to Andreas Persson, People & Culture Manager:[e-mail]