Growth & Digital Marketing Specialist

Unicontrol; Odense; On-site; DKK 600,000 - 900,000; Full time

Job summary

Unicontrol is seeking a hands-on Growth & Digital Marketing Specialist to accelerate our digital demand and lead generation. You will own campaigns across Meta, LinkedIn and Google Ads, working with regional teams and distributors to improve lead flow and commercial outcomes.

The role emphasizes testing ideas, launching campaigns, and continuously optimizing performance using data, analytics and AI tools to drive revenue growth. Strong growth mindset is valued.

Qualifications

• 3+ years of hands-on digital marketing experience, preferably in B2B, SaaS, construction or tech.
• Proven track record of generating measurable business growth and marketing-qualified leads.
• Ability to own growth initiatives end-to-end and manage campaigns across channels.

Responsibilities

• Develop and execute a digital growth strategy aligned with business objectives.
• Drive lead generation and demand generation initiatives.
• Hands-on management of Meta, LinkedIn and Google Ads campaigns.

Skills

Growth marketing

Lead generation

Paid media

SEO/SEM

Analytics

HubSpot

AI tools

Tools

Meta Ads

LinkedIn Ads

Google Ads

CRM systems

Job description

Unicontrol is changing how construction gets done - making advanced machine control simpler, more accessible, and scalable across the globe. Now we’re looking for a new hands‑on Growth & Digital Marketing Specialist who can scale our online presence.

If you’re driven by growth, leads and finding digital ways to convert customers, and you want real influence in a company on the move, this might be your next chapter. Success in this role will be measured through growth in qualified leads, conversion rates, marketing-generated pipeline, digital engagement and contribution to revenue growth.

About Unicontrol

Unicontrol is a Danish technology company on a mission to make machine control simple.

We develop hardware and software for earthmoving equipment that helps contractors work faster and more accurately – without the complexity traditionally associated with machine control.

Our ambition is to make machine control an everyday tool: intuitive for the operator, valuable for the contractor and easy to implement across machines and jobsites.

Today, Unicontrol is growing across Europe, APAC and North America through a strong international distributor network. And we’re just getting started.

The Role

As our Growth & Digital Marketing Specialist, you will take ownership of accelerating Unicontrol’s digital demand and lead generation.

You’ll dig into our existing performance, identify opportunities and build initiatives that reach the right audiences, generate qualified demand and help turn marketing activity into commercial results.

This is a hands‑on role. You won't just develop strategies and briefs – you'll test ideas, launch campaigns, work with data, optimize performance and continuously look for the next growth opportunity.

You’ll report to the Marketing Director and work closely with the rest of the marketing team, regional sales teams and our international distributor network.

Key Responsibilities

• Develop and execute the digital growth strategy aligned with business objectives
• Drive lead generation and demand generation initiatives
• Hands‑on management of Meta/Linkedin/Google Ads
• Identify new acquisition opportunities and growth channels
• Develop content strategies supporting lead generation
• Own and optimize the company website as a lead generation platform
• Drive SEO initiatives to increase organic visibility and qualified traffic
• Continuously test, learn, and optimize marketing performance
• Analyze campaign performance and provide recommendations
• Monitor and improve marketing attribution, conversion tracking and campaign performance
• Manage marketing automation systems and CRM integrations
• Use AI and automation practically to improve marketing efficiency, experimentation and performance
• Work closely with sales teams and distributors to improve lead flow, follow‑up and commercial outcomes
• Turn data into actionable recommendations – and recommendations into execution

Your Profile

• +3 years of experience in digital marketing, perhaps within B2B, SaaS, construction or tech
• Proven track record of generating measurable business growth
• Able to own growth initiatives hands‑on from end‑to‑end
• Experience managing paid media budgets – Meta, Linkedin, Google and other
• Strong understanding of SEO, SEM and CRO
• Have experience with HubSpot or similar CRM and marketing automation platforms
• Curious and practical in applying AI-powered tools and automation to improve efficiency, content creation and campaign performance
• Comfortable with analytics, attribution, conversion tracking and performance reporting
• Can work effectively across marketing, sales and external partners in an international environment

You don't need to tick every box. If you have a strong growth mindset, solid digital fundamentals and a track record of getting things done, we'd still like to hear from you.

Why Join Unicontrol

This is a chance to step into a company where marketing truly matters.

You’ll have the opportunity to shape how we grow digitally and build something that scales.

We offer:

• A key role in a fast‑growing international tech company
• High level of ownership and direct impact on business results
• An entrepreneurial culture with short decision paths
• A strong product with real market traction
• A team that values execution, honesty, and progress over politics

Practical Details

Some flexibility is expected and supported, but we value being close to the team and the business