Growth Intelligence Lead — Multi‑Market Marketing Analytics

KILROY International A/S; København; In loco; DKK 550.000 - 750.000; Tempo pieno

Descrizione del lavoro

KILROY is seeking a Marketing Intelligence & Growth Specialist to own the central data architecture and drive data-driven decisions across eight European markets.

You will connect data pipelines with Funnel.io, maintain Data Studio dashboards, and evaluate full-funnel customer behavior from ad click to Salesforce leads and follow-ups. The role blends technical tracking with commercial strategy in a collaborative environment.

Competenze

• 3+ years of experience in growth analytics, performance marketing, or marketing intelligence.
• Hands-on experience with Data Studio & Funnel.io (or similar data connector and visualization tools) for building and maintaining multi-channel dashboards.
• Solid foundation in GTM & GA4 with a strong understanding of multi-channel attribution models, event tagging, and tracking logic.
• Understanding of digital channel mechanics & CRM flows: Practical knowledge of how Paid Search (Google Ads), Paid Social, and CRM environments (e.g., Salesforce) interact across a full lead-generation funnel.
• Proven data storytelling skills: Comfortable leading workshops, facilitating monthly performance reviews, and translating numbers into clear business recommendations.

Mansioni

• Data Architecture & Attribution Foundations: Own GTM/GA4 setup, ensure tracking and attribution remain solid across all markets.
• Connect Channel Data: Oversee data pipelines (Funnel.io) to unify ad spend, traffic, lead metrics across Google, Meta, TikTok, organic channels, and web analytics.
• Bridge Marketing & CRM: Ensure lead data flows from digital touchpoints to Salesforce/CRM for lead quality and booking value.
• Funnel Salesforce Data back into paid channels to optimize audience building and retargeting.

Conoscenze

Growth analytics

Performance marketing

Marketing intelligence

Strumenti

Data Studio

Funnel.io

GTM

GA4

Salesforce

Descrizione del lavoro

KILROY is seeking a Marketing Intelligence & Growth Specialist to own the central data architecture and drive data-driven decisions across eight European markets.

You will connect data pipelines with Funnel.io, maintain Data Studio dashboards, and evaluate full-funnel customer behavior from ad click to Salesforce leads and follow-ups. The role blends technical tracking with commercial strategy in a collaborative environment.