Global Vehicles Social Media Lead

LEGO A/S; København; Presencial; DKK 1 100 000 - 1 500 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Family Care Leave

Insurance

Wellbeing

Colleague Discount

Bonus

Hybrid work policy

Resumo da oferta

The LEGO Group is seeking a Senior Manager, Social Media – Vehicles to define and execute the global social strategy for LEGO’s vehicles passions. You will blend deep social expertise with vehicle culture insight, guiding audience research, channel planning, content activation and performance optimization to drive fan engagement and business impact.

You’ll collaborate with product, brand, creative, communications and markets to translate strategy into platform-native storytelling, build creator

Qualificações

• Delivered global social media strategies for major brands or portfolios.
• Built successful multi-platform content and campaign programmes.
• Applied social analytics and performance measurement to improve campaign outcomes.
• Influenced senior stakeholders across complex cross‑functional environments.
• Led agency and creative partners to deliver impactful social campaigns.
• Worked within the automotive, motorsport, mobility or vehicle enthusiast sector and built engagement with enthusiast communities.

Responsabilidades

• Define and implement a clear global vehicles social media strategy that teams can adopt and scale.
• Lead product launch campaigns that connect innovation with platform-native storytelling.
• Build strong creator, community and partner relationships across vehicle culture.
• Establish reporting and optimization frameworks tied to brand and business outcomes.
• Balance global consistency with local relevance across markets in social programmes.
• Identify and act on opportunities with emerging trends, creators and enthusiast communities.

Conhecimentos

Global strategy

Campaign programs

Analytics & measurement

Stakeholder influence

Agency partnerships

Automotive enthusiast engagement

Descrição da oferta de emprego

The LEGO Group is seeking a Senior Manager, Social Media – Vehicles to define and execute the global social strategy for LEGO’s vehicles passions. You will blend deep social expertise with vehicle culture insight, guiding audience research, channel planning, content activation and performance optimization to drive fan engagement and business impact.

You’ll collaborate with product, brand, creative, communications and markets to translate strategy into platform-native storytelling, build creator