Global Omnichannel Orchestration Lead

3Shape; København; Sur place; DKK 900 000 - 1 200 000; Plein temps

Avantages offerts par ce poste

Healthcare package

Breakfast every day

Lunch cooked by private chefs

Social clubs

Résumé du poste

3Shape is seeking an Omnichannel Orchestration Lead in our Omnichannel & Lifecycle team within Global Marketing. You will own the orchestration across channels and translate business needs into scalable, personalized customer experiences.

You will collaborate across Marketing, Commercial, Data and IT, drive adoption of orchestration capabilities, establish governance, and shape the roadmap for journey design, decisioning, segmentation and personalization at scale.

Qualifications

• 5+ years of experience within marketing technology, marketing automation, CRM, CDP, personalization, customer journey orchestration or a related field including experience working with MarTech ecosystems and integrations from a business or super‑user perspective.
• Strong understanding of customer journey orchestration, segmentation, decisioning, personalization and customer data activation, having proven experience translating business needs into functional requirements, orchestration logic and scalable operational processes. Familiarity with platforms such as CRM, CDP, MA platform, Databricks and Azure is an advantage, but advanced technical expertise is not required.
• Experience evaluating and translating emerging AI capabilities into practical use cases, business requirements and roadmap priorities across omnichannel orchestration.
• Ability to translate omnichannel strategy into a prioritized capability and development roadmap together with Marketing and IT.
• Strong understanding of how customer data can be used to create relevant, coherent and personalized experiences across channels.
• Experience establishing governance, standards and ways of working across global and regional teams.
• Strong stakeholder management skills and the ability to work effectively across Marketing, IT, commercial teams and regions.

Responsabilités

• Continuously evolve the omnichannel engagement foundation including decisioning logic, triggers, and personalization rules across channels, and ensure their scalable implementation, optimization, and governance within the orchestration engine.
• Define and govern audience and segmentation frameworks to enable scalable and consistent customer activation
• Act as the business lead and super user for the omnichannel orchestration platform, driving adoption, optimization, and best practices
• Establish omnichannel governance and ways of working, ensuring global consistency while enabling regional execution
• Translate business needs into functional requirements for data, integrations, automation, reporting, and platform capabilities
• Partner closely with IT on solution design, development, testing, and implementation, acting as the bridge between Marketing and IT
• Define and prioritize the omnichannel capability roadmap and continuously strengthening the foundations that enable improved customer experiences and commercial performance.

Connaissances

Marketing technology

Stakeholder management

Strategic thinking

Governance

Outils

CRM

CDP

MA platform

Databricks

Azure

Description du poste

3Shape is seeking an Omnichannel Orchestration Lead in our Omnichannel & Lifecycle team within Global Marketing. You will own the orchestration across channels and translate business needs into scalable, personalized customer experiences.

You will collaborate across Marketing, Commercial, Data and IT, drive adoption of orchestration capabilities, establish governance, and shape the roadmap for journey design, decisioning, segmentation and personalization at scale.