Global Commercial CRM Product Owner

rockwoolgroup; Hedehusene; In loco; DKK 900.000 - 1.300.000; Tempo pieno

Descrizione del lavoro

ROCKWOOL Group in Denmark seeks a Global Commercial CRM Product Owner to lead the business direction of our global CRM platform, based on Microsoft Dynamics 365 Sales and Customer Service. You will align with OPCOs, Group functions and Enterprise Architecture to deliver a value-driven CRM roadmap.

In this role you will own the roadmap, define KPIs, and drive CRM improvements that boost pipeline health, conversion, and customer experience across markets, while championing user adoption and AI

Competenze

• Strong experience in Product Ownership or similar roles and roadmaps.
• Experience improving CRM platforms in a sales environment with Dynamics 365 Sales preferred.
• Strategy development based on customer journeys and future-state processes.
• Experience managing multiple markets and stakeholders with trade-offs.
• Ability to define KPIs, baselines, and targets for value realization.
• Fluent in English and able to collaborate in a global org.

Mansioni

• Develop and maintain a 3-5 year CRM strategy for Dynamics 365 Sales, aligning with markets and EA.
• Own the global CRM roadmap and backlog, prioritising high-impact improvements.
• Drive discovery and prioritisation of Sales CRM improvements to strengthen pipeline and growth.
• Define KPIs, baselines and targets; follow up on data quality and outcomes.
• Champion user adoption and AI opportunities within CRM for efficiency.
• Translate business priorities into clear, implementable requirements for delivery teams.
• Oversee Dynamics 365 Customer Service with a stability-first approach.

Conoscenze

Product ownership

CRM

Stakeholder management

English

Strumenti

Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Customer Service

Descrizione del lavoro

Join our Group Commercial Excellence team at ROCKWOOL Group headquarters in Hedehusene, Denmark, as our new Global Commercial CRM Product Owner.

Ready to help build a sustainable future with us?

In an ever-changing, fast-paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your future team

You will become part of Group Commercial Excellence, working closely with colleagues across our global markets, Group functions, Enterprise Architecture and Group Digital. Together, you will help strengthen our commercial capabilities by improving the tools, processes and data that support our sales teams and customer relationships.

What you will be doing

As Global Commercial CRM Product Owner, you will own the business direction and strategic development of ROCKWOOL's global CRM platform, based on Microsoft Dynamics 365 Sales and Customer Service.

Your key responsibilities will include:

• Develop and maintain a 3-5-year CRM strategy for Dynamics 365 Sales, working closely with our local markets (OPCOs), Group stakeholders and Enterprise Architecture to align business needs with future processes and capabilities.
• Own the global CRM roadmap and backlog, evaluating requests, setting priorities and making clear trade-off decisions to ensure we focus on the improvements with the greatest commercial impact.
• Drive the discovery and prioritisation of Sales CRM improvements that strengthen pipeline health, improve conversion rates and quotation speed, support revenue growth and enhance the customer experience.
• Define how we measure value from CRM improvements by establishing clear KPIs, baselines and targets, and following up on results such as data quality, user satisfaction, sales performance and customer outcomes.
• Champion user adoption and AI opportunities within CRM, identifying relevant use cases and enabling sales teams to reduce administrative work and spend more time with customers.
• Work closely with Group Digital to translate business priorities into clear, implementation-ready requirements, align on expected outcomes and acceptance criteria, and support delivery, testing and business readiness ahead of market roll-outs.
• Oversee Dynamics 365 Customer Service with a stability-first approach, prioritising essential requirements from markets already using the solution while maintaining continuity and avoiding unnecessary complexity.

Success in this role means turning CRM from a business tool into a driver of measurable commercial performance, with improvements that are adopted by our markets and make a tangible difference to our sales teams and customers.

What you bring

You combine commercial understanding with strong product ownership and the ability to turn business priorities into a clear, value-driven roadmap. You are comfortable navigating a global stakeholder landscape, making decisions when priorities compete and bringing people along with you.

• Strong experience in Product Ownership or a similar role, shaping product direction, managing roadmaps and driving measurable business outcomes.
• Experience improving CRM platforms in a sales environment, with Microsoft Dynamics 365 Sales highly preferred. Experience with Dynamics 365 Customer Service is an advantage.
• The ability to develop strategy based on customer journeys, business capabilities and future-state processes, while ensuring alignment with enterprise architecture principles.
• Experience managing competing priorities across multiple markets and stakeholders, making informed trade-offs and maintaining a clear focus on business value.
• A structured approach to value realisation, including defining KPIs, establishing baselines and targets, and measuring the impact of improvements after implementation.
• Strong stakeholder management, communication and facilitation skills, enabling you to work effectively with sales leaders, local markets, architects and technical delivery teams without relying on formal authority.
• The ability to translate business needs into clear requirements, business rules, acceptance criteria and expected outcomes, supporting delivery teams throughout implementation and testing.
• Professional fluency in English and the ability to collaborate effectively in a global, multi-market organisation.

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