Global Acquisition Performance Marketing Manager

Scandinavian Biolabs; København; On-site; DKK 600,000 - 900,000; Full time

Job summary

Scandinavian Biolabs, a science-driven hair care brand based in Denmark, seeks a Performance Marketing Manager (Acquisition focused) to lead hands-on paid media and own the growth levers across core markets. The role reports to the CMO and requires 3–5 years in DTC/e-commerce marketing, with a strong track record in CAC, ROAS, and LTV optimization.

You will manage channel operations, brief agencies, and work with internal teams to translate data into actionable creative and budget decisions,

Qualifications

• 3–5 years in DTC/e-commerce performance marketing; consumer brand experience preferred.
• Hands-on experience managing 5–6 figure monthly media budgets.
• Strong hands-on experience with Google Ads and Meta Ads; familiarity with TikTok, YouTube, or Reddit a plus.
• Solid understanding of CAC, ROAS, and LTV; budget pacing and forecasting.

Responsibilities

• Execute the global paid acquisition strategy in partnership with the CMO with clear budget rationale.
• Manage day-to-day paid media budget pacing, reporting, and reallocation.
• Optimize paid spend across channels for long-term profitability and LTV.
• Run channel operations across Google and Meta; coordinate briefs with agencies.
• Test new channels (TikTok, YouTube, Reddit) and recommend scale-up opportunities.
• Brief creative teams on funnel-specific needs and translate data into iteration recommendations.
• Run A/B tests across creatives, audiences, copy, and landing pages.
• Analyze KPIs (GA4, Triple Whale) and surface insights for budget, channel, and creative decisions.
• Collaborate with retention, brand, influencer, CRM, and creative teams to drive growth.

Skills

Paid media management

Google Ads

Meta Ads

A/B testing

GA4

Budget forecasting

Tools

GA4

Triple Whale

Looker Studio

TikTok Ads

YouTube Ads

Reddit Ads

Job description

Scandinavian Biolabs, a science-driven hair care brand based in Denmark, seeks a Performance Marketing Manager (Acquisition focused) to lead hands-on paid media and own the growth levers across core markets. The role reports to the CMO and requires 3–5 years in DTC/e-commerce marketing, with a strong track record in CAC, ROAS, and LTV optimization.

You will manage channel operations, brief agencies, and work with internal teams to translate data into actionable creative and budget decisions,