Freelance B2B Marketing Lead - Multichannel Campaigns

Jelber; København; Hybrid; DKK 827,000 - 1,240,000; Full time

Job summary

Jelber is seeking a Freelance Marketing Manager to join its global B2B marketing team for maternity cover. The role is hands-on, with close ties to the business, the internal marketing team, and external agencies.

Based in Denmark, you will lead the first paid campaign for a new business unit and drive multichannel campaigns from strategy to execution. Key responsibilities include coordinating ongoing marketing activities, tracking performance, and turning insights into practical next steps.

Qualifications

• Proven track record in a B2B marketing role within an international corporate environment.
• Strong understanding of B2B buying processes and multichannel campaigns.
• Experience managing agencies and working with commercial teams.

Responsibilities

• Plan, coordinate, and execute ongoing B2B marketing activities across relevant channels.
• Take over and manage the business unit’s first paid campaign with external agencies.
• Track campaign performance and apply insights to future activities.
• Orchestrate multichannel campaigns for different audiences and stages of the buying process.
• Collaborate with commercial stakeholders to align activities with priorities.
• Brief external agencies and act as sparring partner on recommendations.

Skills

B2B marketing

Campaign management

Multichannel marketing

Agency liaison

Strong communication

Tools

Paid media

Job description

Jelber is seeking a Freelance Marketing Manager to join its global B2B marketing team for maternity cover. The role is hands-on, with close ties to the business, the internal marketing team, and external agencies.

Based in Denmark, you will lead the first paid campaign for a new business unit and drive multichannel campaigns from strategy to execution. Key responsibilities include coordinating ongoing marketing activities, tracking performance, and turning insights into practical next steps.