Nordics Regional Marketing Lead — Maternity Cover

nShift; Silkeborg; On-site; DKK 673,000 - 1,121,000; Full time

Job summary

nShift is seeking a Head of Regional Marketing for the Nordics on the fixed-term maternity cover basis. You will lead regional demand generation, align with sales and partners, and translate strategy into high-performing regional programmes that drive ARR growth.

You will collaborate with growth, website, brand and product marketing teams to shape messaging, campaigns and go-to-market plans. The role requires a strategic thinker with hands-on execution and strong commercial acumen in a

Qualifications

• Proven experience leading regional or field marketing in a B2B SaaS or technology environment.
• Strong track record in demand generation, events and customer marketing.
• Experience working closely with sales and partner stakeholders in a revenue-focused environment.
• Deep understanding of funnel performance and end-to-end lead lifecycle.
• Ability to translate company strategy into locally relevant, high-impact execution.

Responsibilities

• Lead regional demand generation to drive marketing-generated leads, pipeline and new ARR growth, alongside customer expansion.
• Activate a strong mix of channels including events, webinars, local email campaigns, content localization, PR and digital campaigns to support regional growth priorities.
• Act as the primary marketing lead for regional sales and partner stakeholders, ensuring strong alignment on go-to-market priorities and revenue targets.
• Co-create regional plans that support both direct and partner-influenced growth.
• Own the regional events strategy, from flagship field events to executive roundtables and partner-led activation ensuring clear pipeline and expansion impact.
• Take accountability for funnel progression of marketing-generated leads, ensuring effective follow-through from first touch to opportunity and close.
• Build and scale regional customer advocacy, including customer stories, case studies and speaking opportunities.
• Collaborate closely with marketing teams across growth, website, brand and creative, social media and product marketing to ensure regional needs shape priorities and execution.
• Bring regional market insight into company planning, helping shape messaging, campaigns and go-to-market strategy.

Skills

Regional marketing

Demand generation

Events management

Sales alignment

Content localization

Stakeholder mgmt

Team leadership

Job description

nShift is seeking a Head of Regional Marketing for the Nordics on the fixed-term maternity cover basis. You will lead regional demand generation, align with sales and partners, and translate strategy into high-performing regional programmes that drive ARR growth.

You will collaborate with growth, website, brand and product marketing teams to shape messaging, campaigns and go-to-market plans. The role requires a strategic thinker with hands-on execution and strong commercial acumen in a