Founding Growth Marketer

Weply; København; Hybrid; DKK 550,000 - 750,000; Full time

Benefits offered by this job

Competitive base salary + warrant

Future personal growth opportunities

Real ownership - startup environment

Job summary

Weply in Denmark is seeking a founding growth marketer to build the growth engine for our AI-native B2B product. You will drive performance marketing, SEO, website optimization, growth analytics and brand, owning the funnel from awareness to self-serve onboarding.

As the first GTM hire, you’ll run experiments, talk to customers, collaborate with engineering and product daily, and craft a scalable playbook as we validate our model and expand into international markets.

Qualifications

• Documented experience scaling growth from 0-1 to multi‑million ARR in international marketing/growth.
• Experience scaling into multiple international markets.
• Brave, unique positioning and growth strategy to stand out in crowded spaces.
• Analytical, data-driven, hands-on, creative with good taste.

Responsibilities

• Build the growth engine for a new AI-native B2B product.
• Drive all growth initiatives across performance marketing, SEO, website, growth analytics and brand.
• Own the entire digital product growth including funnel and onboarding.
• Be the first GTM hire, run experiments at scale, talk to customers, iterate with engineering and product daily.
• Develop a scalable playbook as validation and results grow; manage budget for experiments.

Skills

Growth marketing

Data-driven

Analytical

Entrepreneurial

Team player

A/B testing

SaaS growth

AI-product experience

Job description

An incredibly exciting role. An incredibly exciting product. An incredibly exciting opportunity. An incredible challenge.

We are looking for that very special person that combines growth mindset, creativity, analytical skills, core marketing attributes, entrepreneurial spirit and a documented track-record of growing from 0-1, and 2. Fast. With constraints. In a team.

Your Role

As a founding growth marketer you will build the growth engine for our new (currently in stealth) AI-native BtB product. You will drive all growth initiatives across performance marketing, AEO, SEO, website, growth analytics, creative strategy, visual identity, funnel optimization and brand.

You will own the entire digital product growth including funnel, positioning and self-serve onboarding.

You will be first GTM person on deck, hands-on from day 1, run experiments at scale, talk to customers, iterate with the engineering and product team daily, consider trade-offs, take risks, think out-of-the-box, use AI tools whenever it makes sense, be creative, explore channels and build the playbook for scale, as we achieve success and repeatability.

There is a budget allocated to run experiments. The budget increases as validation and results are achieved.

You will report directly to Weply’s CEO, who is heavily involved in the product building and GTM.

What we offer

• Competitive base salary + attractive warrant package
• Future personal growth opportunities as you succeed
• Real ownership - work as an entrepreneur in a startup within Weply
  

What you have done and offer

• You have documented experience having scaled a growth engine from very early days to multiple $millions ARR in an international focused marketing/growth role for a digital BtB product.
• Scaled into multiple international markets.
• Previously created a brave and unique positioning, communication and growth strategy to make you stand out in crowded space.
• You are highly analytical, data-driven, hands-on, creative and have good taste.
• You have likely done DtC, e-com growth marketing and then added BtB experience likely from SaaS or an AI-product.
• Entrepreneurial spirit, hard-working, ship mentality, teamplayer.
• AI-native, AI-first.
  

Hiring process

• 60 min interview with our CEO on-site
• 60 min people interview with key people from Weply
• 90 min skill interview including TT38 test feedback and case

Weply is not your typical software company. A flat organisational structure allows for quick execution of new good ideas.

Friday Bar

True to our Danish traditions, wemeet over a drink to round off theweek and get a good start to the weekend.

Pancake Friday

On the last Friday of the month, our directors say thank you for all our hard work by serving us freshly madepancakes.

Weply Games

Our version of the Olympic Games is a true test of physical as well as mental strength, with each team fighting to go home with the win.