Growth Lead - Digital Identity Management

Twoday; Københavns Kommune; On-site; DKK 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Competitive package

Pension

Health insurance

Lunch scheme

Equipment

Phone

Internet

Office in Nordhavn

Friday bars

Job summary

Twoday is seeking a Growth Lead in Copenhagen to take ownership of our self-service channel, driving P&L, SMB acquisition and conversion across website sign-ups, checkout, and onboarding. This senior IC role demands strategic thinking beyond performance marketing, with hands-on execution across paid media, analytics, and product-aligned growth.

You will lead budgets, pricing decisions, and messaging, while collaborating with Product on the commercial roadmap and using AI tools to accelerate

Qualifications

• Senior performance marketing or growth profile with head-of-level capability.
• Proven experience driving digital acquisition, conversion and revenue growth.
• Strong understanding of SMB acquisition, self-service funnels and SaaS or software business models.
• Ability to think like a business owner, not only a channel specialist.
• Strong technical marketing skills across analytics, attribution, tracking, paid media, CRM and funnel optimisation.
• Experience with pricing, packaging, onboarding flows or product-led growth is an advantage.
• High-level English skills; Danish or another Scandinavian language is a plus.

Responsibilities

• Own the P&L for the self-service channel, including revenue, costs, marketing spend and profitability.
• Build and execute the growth strategy for SMB acquisition and conversion.
• Manage performance marketing across channels such as Google Ads, LinkedIn Ads, SEO, retargeting, email and lifecycle campaigns.
• Improve the full funnel from traffic and landing pages to sign-up, checkout, onboarding, activation and paid conversion.
• Work with pricing, packaging, messaging, campaign structure and conversion rate optimisation.
• Own performance reporting, attribution, tracking and funnel analytics.
• Work hands-on with tools such as HubSpot, GA4, paid media platforms, landing pages and dashboards.
• Collaborate with Product on the commercial roadmap for the self-service channel.
• Use AI tools actively for research, campaign development, creative testing, content production, analysis and automation.

Skills

Growth strategy

P&L ownership

Performance marketing

Analytics & attribution

AI in marketing

Pricing & packaging

CRM & funnel optimisation

Tools

HubSpot

GA4

Paid media platforms

Landing pages

Dashboards

Job description

Your mission

We are looking for a Growth Lead to take ownership of our self-service channel.

This is a senior, head-of-level individual contributor role with P&L responsibility. You will own the commercial development of an important channel covering website sign-ups, online checkout, free trials, product-led sales, inbound SMB sales and digital acquisition.

This is not just a performance marketing role. It is a business ownership role for someone who happens to be excellent at performance marketing.

What you will do

• Own the P&L for the self-service channel, including revenue, costs, marketing spend and profitability.


• Build and execute the growth strategy for SMB acquisition and conversion.


• Manage performance marketing across channels such as Google Ads, LinkedIn Ads, SEO, retargeting, email and lifecycle campaigns.


• Improve the full funnel from traffic and landing pages to sign-up, checkout, onboarding, activation and paid conversion.


• Work with pricing, packaging, messaging, campaign structure and conversion rate optimisation.


• Own performance reporting, attribution, tracking and funnel analytics.


• Work hands-on with tools such as HubSpot, GA4, paid media platforms, landing pages and dashboards.


• Collaborate with Product on the commercial roadmap for the self-service channel.


• Use AI tools actively for research, campaign development, creative testing, content production, analysis and automation.

What We Are Looking For

• A senior performance marketing or growth profile with head-of-level capability.


• Proven experience driving digital acquisition, conversion and revenue growth.


• Strong understanding of SMB acquisition, self-service funnels and SaaS or software business models.


• Ability to think like a business owner, not only a channel specialist.


• Strong technical marketing skills across analytics, attribution, tracking, paid media, CRM and funnel optimisation.


• Experience with pricing, packaging, onboarding flows or product-led growth is a strong advantage.


• High-level English skills; Danish or another Scandinavian language is an advantage.


• A structured, analytical and commercially ambitious working style.


• Hands-on experience with AI tools and a strong view on how AI can improve modern growth work.

What We Offer In Twoday Digital Identity Management

You will get ownership of a strategically important commercial channel with direct P&L responsibility and high visibility.

• competitive package


• pension


• health insurance


• lunch scheme


• equipment


• phone


• internet


• fantastic office surroundings at Sundkaj in Nordhavn


• Friday bars, parties and employee events

Also, you will have flexibility to "jump" and work from one of our headquarters in Oslo, Stockholm, Copenhagen, Helsinki, or Vilnius at times.

What can we offer?

twoday is located in modern offices in 30 locations in Norway, Sweden, Denmark, Finland, and Lithuania. We have a strong and unique social environment with highly engaged employees. If you are the candidate we are looking for, you will have a central role with exciting opportunities to develop in an international and innovative group, with exciting products and services within technology and software.

Diversity & Inclusion

Studies have shown that women and other minority groups are less likely to apply for a job if they don't meet every qualification. We’re dedicated to build a workplace of diversity and inclusion. If you are excited about this role but your previous experience does not match the job description, we encourage you to apply anyway.