Direct-Response Creative Strategist (Youtube Ads)

TechBiz Global GmbH; København; On-site; DKK 600,000 - 900,000; Full time

Job summary

TechBiz Global GmbH is seeking a creative strategist who can develop and script YouTube ads and mini VSLs for competitive e-commerce markets. You’ll handle research, angle development, hook writing, scripting, and iterating based on performance data, with outputs passing quickly to our AI production team.

You’ll work across multiple brands; the role demands high standards in direct response, including adapting creative based on data and applying Schwartz’s awareness stages to cold traffic.

Qualifications

• 2+ years writing direct response video ads for YouTube or Facebook.
• Strong understanding of Eugene Schwartz’s awareness stages and applying them to cold traffic.
• Experience scripting hooks, mini VSLs, and full ad concepts.
• Ability to analyze performance data and use insights to inform next creative.
• Proven spend behind your work with profitable scale.
• Comfort using AI tools as part of daily workflow.

Responsibilities

• Research, angle development, hook writing, scripting, and iteration based on performance data.
• Script YouTube ads and mini VSLs for multiple brands and formats.
• Collaborate with AI production team to enable fast, iterative output.
• Apply direct response principles to optimize creatives for scale.

Skills

Direct response video ads

Schwartz awareness stages

Hook scripting

Performance data interpretation

AI tool workflow

Scripting mini VSLs

Tools

AI Tools

Job description

We’re looking for a creative strategist who understands direct response at a serious level and can develop and script YouTube ads and mini VSLs for competitive e-commerce markets.

You’ll be responsible for research, angle development, hook writing, scripting, and iterating based on performance data. Your scripts go through our AI production team, so the output is fast and the feedback loop is short.

You’ll be working across multiple 8 and 9-figure brands simultaneously. The work is demanding and the bar is high.

• 2+ years writing direct response video ads for YouTube or Facebook

• A real understanding of Eugene Schwartz’s awareness stages and how to apply them to cold traffic
• Experience scripting hooks, mini VSLs, and full ad concepts
• The ability to look at performance data and use it to build the next creative
• Proven spend behind your work - creatives you’ve written that have run profitably at scale
• Comfort using AI tools as part of your day-to-day workflow

Experience in compliance-sensitive categories like supplements or weight loss is a bonus. So is familiarity with unique mechanism development and RMBC.