Digital & Strategy Marketing Manager - Shape Hilti Denmark's marketing strategy

Hilti Danmark; København; On-site; DKK 900,000 - 1,300,000; Full time

Job summary

Hilti Denmark is seeking a Digital & Strategy Marketing Manager to lead and develop our digital marketing, branding, communications, and strategic marketing initiatives. You will drive an integrated marketing strategy that strengthens our brand, engages customers and employees, supports growth, and delivers measurable business impact.

As part of the Danish Marketing Leadership Team, you will lead a team of five and collaborate with stakeholders across Sales, Marketing, Finance, and global teams.

Qualifications

• University degree in Marketing or related field.
• 5+ years in cross‑functional, matrix organisations with stakeholder influence.
• Strong leadership with experience developing people and teams.
• Data‑driven mindset with ability to translate insights into growth.
• Hands‑on experience with digital marketing channels, content strategies, and performance measurement.
• Fluency in English; Danish and B2B/construction experience are advantages.

Responsibilities

• Lead and develop a high-performing marketing team.
• Shape and execute Hilti Denmark’s brand, communications, and digital strategy.
• Own the digital customer journey across content, social, Hilti Online, and demand generation.
• Translate business priorities into integrated marketing campaigns.
• Use data and market insights to optimize performance and inform decisions.
• Collaborate with Sales, Finance, Product, and Trade to enhance commercial effectiveness.

Skills

Marketing leadership

Digital marketing

Stakeholder management

Data-driven decision making

Content marketing

Campaign management

Education

University degree in Marketing or related field

Tools

Marketing automation platforms

Social media management tools

Content management systems

Job description

What’s the role?

Hilti Denmark is looking for a Digital & Strategy Marketing Manager to lead and develop our digital marketing, branding, communications, and strategic marketing initiatives. In this role, you will be responsible for driving an integrated marketing strategy that strengthens our brand, engages customers and employees, supports commercial growth, and delivers measurable business impact.

What’s the role?

Hilti Denmark is looking for a Digital & Strategy Marketing Manager to lead and develop our digital marketing, branding, communications, and strategic marketing initiatives. In this role, you will be responsible for driving an integrated marketing strategy that strengthens our brand, engages customers and employees, supports commercial growth, and delivers measurable business impact.

As part of the Danish Marketing Leadership Team, you will lead a team of five employees and collaborate closely with stakeholders across Sales, Marketing, Finance, and regional and global teams. This is a unique opportunity for an experienced marketing professional who enjoys combining strategic leadership with hands‑on execution.

What You’ll Do

As our Digital & Strategy Marketing Manager, you will be responsible for translating business priorities into impactful marketing initiatives while ensuring strong execution across digital channels, communications, campaigns, pricing, and strategic business projects.

Your Responsibilities Will Include

• Lead and develop a high‑performing marketing team, fostering a culture of collaboration, innovation, and accountability.
• Shape and execute Hilti Denmark’s brand, communications, and digital marketing strategy to strengthen market position and customer engagement.
• Own the digital customer journey across content, social media, Hilti Online, and demand generation, driving traffic, conversion, and growth.
• Translate strategic business priorities into impactful go‑to‑market initiatives and integrated marketing campaigns.
• Use data, customer insights, and market intelligence to optimize performance and influence key business decisions.
• Partner across sales, finance, product, and trade functions to enhance commercial effectiveness, pricing excellence, and sustainable growth.

What You’ll Bring

We're looking for an ambitious marketing leader who combines strategic thinking with strong commercial understanding and the ability to turn ideas into action.

We Imagine That You Have

• A university degree in Marketing, Business, or a related field, combined with solid experience in digital marketing, campaign management, strategic marketing, or similar disciplines.
• At least 5 years of experience operating successfully in cross‑functional, matrix organizations, with a proven ability to influence stakeholders across functions and organizational levels.
• Strong leadership capabilities with experience developing people, fostering collaboration, and driving high‑performing teams.
• A data‑driven and analytical mindset, with excellent problem‑solving skills and the ability to translate insights into business actions and growth opportunities.
• Hands‑on experience with digital marketing channels, customer engagement, content strategies, and performance measurement, coupled with strong communication and storytelling skills.
• Fluency in English. Danish and experience within B2B and/or the construction industry are considered strong advantages.

What’s In It for You

This is an opportunity to take ownership of a broad and highly visible marketing leadership role with significant business impact. You will combine people leadership, strategic responsibility, and operational execution while helping shape the future direction of Hilti Denmark’s marketing organization.

• A leadership role with responsibility for key marketing activities and strategic business initiatives.
• The opportunity to lead and develop a talented team in a collaborative and high‑performing environment.
• Close collaboration with senior leaders and international stakeholders across the Hilti organization.
• A dynamic role combining brand management, digital marketing, demand generation, analytics, and business strategy.
• Continuous development opportunities, supported by coaching, feedback, and extensive learning resources.
• Long‑term career opportunities within a global organization known for developing its people.

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.