Digital Growth Specialist - US

Umbraco A/S; Odense; On-site; DKK 389,000 - 518,000; Full time

Benefits offered by this job

Health Insurance

401k

Vacation and Sick Leave

Observed US Holidays

Flexible working conditions

Job summary

Umbraco A/S is seeking a Digital Growth Specialist to join the Growth Team in a full-time, on-site role at the Charlotte, NC office. This entry-level position focuses on building a foundation in digital growth, lead generation, and B2B marketing, with a focus on outbound outreach to US prospects.

You will identify target companies, craft outreach, and initiate conversations to create booked meetings for the sales team.

Qualifications

• Interest in B2B sales, digital marketing, lead generation, or business development.
• Comfortable reaching out to new people through email, LinkedIn, and phone.
• Strong written and verbal communication skills.
• Curious, structured, and willing to learn.
• Comfortable using digital tools and interested in working with AI.
• Experience with LinkedIn, email marketing, CRM systems, sales tools, copywriting, or customer-facing work is a plus.

Responsibilities

• Identify and research potential customers in relevant markets and segments.
• Build prospecting lists using LinkedIn, AI, CRM systems, and other lead generation tools.
• Create and execute outbound email, LinkedIn, and phone call sequences.
• Follow up with prospects through email, LinkedIn, and phone calls.
• Convert positive engagement into booked meetings for the sales team.
• Support other growth and lead generation activities when relevant.

Skills

B2B sales interest

Digital marketing

Lead generation

Cold outreach

Communication skills

Curious and structured

Digital tools & AI

LinkedIn / email marketing

CRM / sales tools

Copywriting

Customer-facing experience

1-2 years experience (ideal)

Tools

CRM systems

LinkedIn

Email marketing tools

Job description

The Role

We are looking for a curious and commercially driven Digital Growth Specialist to join our Growth Team and support our outbound efforts in the US market. This is an entry-level role for someone who wants to build a strong foundation in digital growth, lead generation, sales development, and B2B marketing.

You will help identify the right companies, find the right people to speak with, and create outreach that opens doors. This role is for someone who is comfortable being proactive, picking up the phone, and turning research into real sales conversations.

Based out of our Charlotte, NC office, you will report to the Head of Lead Generation at Umbraco HQ. Locally, you’ll work under the operational direction of our Head of North America alongside the US Marketing Manager.

What you will learn:

• How outbound lead generation works in a global software company.
• How to research companies, markets, and buyer personas.
• How to use LinkedIn, AI, CRM systems, and sales tools in daily growth work.
• How to write relevant outreach and improve it based on performance.
• How sales and marketing teams work together to create growth.

Responsibilities:

• Identify and research potential customers in relevant markets and segments.
• Build prospecting lists using LinkedIn, AI, CRM systems, and other lead generation tools.
• Create and execute outbound email, LinkedIn, and phone call sequences.
• Follow up with prospects through email, LinkedIn, and phone calls.
• Convert positive engagement into booked meetings for the sales team.
• Support other growth and lead generation activities when relevant.

Qualifications:

• Interest in B2B sales, digital marketing, lead generation, or business development.
• Comfortable reaching out to new people through email, LinkedIn, and phone.
• Strong written and verbal communication skills.
• Curious, structured, and willing to learn.
• Comfortable using digital tools and interested in working with AI.
• Experience with LinkedIn, email marketing, CRM systems, sales tools, copywriting, or customer-facing work is a plus, but not a requirement.
• 1-2 years of experience in a similar role is ideal, but not a requirement.

Practicalities

Employment type

• Full-time (40 hours per week)

Location

• On-site at the Umbraco US office in Charlotte, North Carolina

Preferred starting date

• As soon as possible. Ideally 1st of September, 2026

Reporting lines

• Head of Lead Generation at Umbraco HQ

Benefits of Working at Umbraco

• A collaborative and international work environment.
• Flexible working conditions.
• Opportunities for personal and professional development.
• Health Insurance.
• 401k.
• Vacation and Sick Leave.
• Observed US Holidays.

About Umbraco A/S

Umbraco is a global company headquartered in Odense, Denmark. The company was founded in 2005 and employs more than 165 people. We have customers all over the world and are hungry for more. In addition, Umbraco is the friendliest CMS in the world, and we probably have the friendliest, toughest, and most committed community you could ask for.

At Umbraco, we are committed to creating a diverse team across gender, nationality, and age. It’s the right thing to do: We wish we didn’t even have to say it!

Read about our commitment to diversity and inclusion.

Before applying, you can read how we process your data here.

If you have any questions, please contact

Lars Skjold Iversen
Email: [e-mail]

Application deadline

As soon as possible