Data Management Specialist (Finnish Speaker)

YouGov CP Denmark ApS; København; Hybrid; DKK 389,000 - 561,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary package

Opportunity to shape a new market

Job summary

YouGov is expanding its Nordic Shopper initiative and seeks a Data Management Specialist to build and maintain Finnish market datasets, ensure accurate product classifications, and uphold data quality. The role blends automation with human oversight within a collaborative, international team, offering hybrid work and growth in FMCG insights.

Ideal candidates will be fluent in Finnish and English, enjoy working with large datasets, and have a proactive, ownership mindset.

Qualifications

• Bachelor’s degree in business, marketing, data, analytics or related field.
• Advanced Finnish and good English language skills.
• Interest in FMCG and retail; eagerness to develop Finnish market expertise.
• Strong analytical and solution‑oriented mindset.
• Interest in AI‑powered tools to support data management and classification.
• Experience with large datasets; strong Excel and data tools use.
• Self-driven, proactive and collaborative with others.

Responsibilities

• Set up and maintain a database covering the Finnish FMCG market and map the retail landscape.
• Support and monitor product classification processes using automated tools and human input.
• Review, validate and resolve classification exceptions.
• Improve data quality standards and classification accuracy.
• Identify opportunities to streamline data management, including automation.
• Collaborate with a dynamic team within a larger data management community.

Skills

Finnish

English

Analytical skills

Attention to detail

Communication skills

Proactive

Ownership mindset

Education

Bachelor’s degree in business, marketing, data, analytics or related field

Tools

Excel

Job description

Our YouGov Shopper team is expanding rapidly in the Nordics. For this exciting journey, we’re teaming up with Heco, who developed an app called Optius to passively collect purchase data to understand buying behavior. Based on this data, YouGov is creating a nationally representative shopper panel to provide insights on the FMCG and retail industry in Norway, Denmark, Sweden and now also Finland. Therefore, we are looking for a proactive and motivated Data Management Specialist, who is ready to make this next step a reality together with us.

Responsibilities

• Setting up and maintaining a database that covers the Finnish FMCG market and maps the retail landscape.
• Offer support and monitor product classification processes, using automated tools and human expertise to ensure products are assigned to the correct product groups and attributes.
• Review, validate and resolve classification exceptions where automated processes require human intervention.
• Continuously improve data quality standards and contribute to improving recognition and classification accuracy.
• Identify opportunities to improve and streamline data management processes, including through automation where relevant.
• Work closely with a dedicated and dynamic team for this new initiative, while being part of a broader local and international data management community.

Essentials for having an interview

• Bachelor’s degree, preferably in business, marketing, data, analytics or a related field; a first professional experience is a plus.
• You are an advanced Finnish speaker and you combine this with a good knowledge of English.
• Genuine interest in FMCG and retail, and you are eager to develop expertise in the Finnish market.
• Combine strong analytical skills with a creative and solution‑oriented mindset.
• Interest in AI‑powered tools and are eager to learn how they can support data management and classification processes.
• Keen eye for detail and experience working with large datasets containing both numerical and textual data.
• Comfortable working with Excel and other data management tools, and you have strong communication skills.
• You are self‑driven, proactive and comfortable taking ownership while collaborating effectively with others.

Benefits

We offer a hybrid working model for our colleagues (normally x2 days p/w in office) and core benefits including:

• Competitive salary package, depending on your educational background and experience.
• An unique opportunity to build and shape a new market panel from the ground up.
• Supportive and ambitious team where you can be yourself, take ownership and make an impact.
• The opportunity to further develop your professional skills and talents and build your career within FMCG and data.
• An exciting work environment that brings people together of different nationalities.

Why join YouGov?

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities. Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best‑in‑class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

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Who we are

YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

What we do

At the core of our platform is an ever‑growing source of connected consumer data that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 27+ million registered panel members to deliver accurate, actionable consumer insights. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world. Leading in online market research, we have a strong record for data accuracy and innovation. A study by the Pew Research Center concluded that YouGov "consistently outperforms competitors on accuracy" as a vendor of choice. We are the market research pioneer of Multi‑level Regression with Post‑stratification ("MRP") for accurate predictions at a granular level.

Our purpose

Our purpose is to give our global community a voice by collecting, measuring and analysing their opinions and behaviors and reporting the findings accurately and free from bias.