Nordic Market insight and category lead (CMI)

L'Oréal; København; On-site; DKK 900,000 - 1,150,000; Full time

Benefits offered by this job

Hybrid work policy

Health protection

Well-being support

Competitive remuneration

Inclusive culture

Job summary

Your role sits at the strategic center of our Nordic CDMO team in Copenhagen, leading market knowledge translation into growth strategies across four divisions. You will work in an agile environment, driving operational excellence, identifying opportunities, and steering AI-driven consumer research initiatives.

You should hold a Master’s degree in Business/Marketing/Statistics, have FMCG/beauty insights experience, and be proficient in Excel and Power BI, with strong English communication and

Qualifications

• Master’s degree in Business, Marketing, Statistics, or related field.
• Proven ability to translate insights into growth strategies across brands.
• Experience with FMCG/beauty and working with CMI teams is preferred.
• Strong analytical and storytelling skills for senior leadership presentations.

Responsibilities

• Lead strategic steering of Nordic market knowledge to identify growth opportunities.
• Partner with Divisional leads and Marketing teams to translate insights into GTM strategies.
• Run advanced market analyses and deliver high-impact presentations to senior leadership.
• Champion AI tools and digital methods to modernize consumer research.

Skills

Analytical mindset

Strategic thinking

Cross-functional collaboration

Presentation skills

Business acumen

Education

Master’s degree in Business/Marketing/Statistics or related field

Tools

Excel

Power BI

Job description

Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued?

Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

This role sits at the strategic center of our Nordic CDMO team in Copenhagen, reporting directly to the Head of Consumer & Market Insights (CMI). In this position, you will lead the strategic steering of our market knowledge, where high-stakes, data-driven decisions meet deep consumer closeness and market sensitivity.

As the Nordic Consumer Insights Manager, you are fully equipped and empowered to translate complex data into actionable growth strategies across all four divisions. Operating within our agile, high-trust environment, you will drive operational excellence, identify market opportunities, and lead our transition into AI-driven consumer research. This is a highly transversal role where your strategic insights and collaborative leadership will directly influence our market competitiveness and profitable growth.

Your main responsibilities will be gathered into these key areas:

• Strategic Market Insights & White Space Identification: Connect the dots across multiple data sources to uncover deep market & category trends, identifying untapped growth opportunities in the Nordic market.
• Divisional Business Partnering: Act as a trusted strategic partner for Divisional leads and Marketing teams, translating research and insights into concrete go-to-market strategies.
• Data & Analytics Governance: Run advanced market and consumer analyses, leveraging Excel and Power BI to deliver clear, structured, and high-impact presentations to senior leadership.
• Tech & AI Integration: Continuously onboard, test, and champion next-generation AI tools and digital methodologies to modernize our consumer research capabilities.

We Are Looking For

Role

We are looking for a senior, highly analytical professional who possesses strong business and brand marketing acumen, interpersonal sensitivity, and thrives in fast decision-making cycles. To succeed in this role, you should bring:

• Educational Background: A Master’s degree in Business, Marketing, Statistics, or a related field.
• Professional Experience: Proven experience combining consumer insights with a strong brand marketing or business background within fast-moving consumer goods (FMCG) or the beauty industry. While a pure research background is not sufficient, experience working closely with CMI teams and a strong understanding of go-to-market dynamics is a must.
• Systems & Digital Agility: Advanced proficiency in Excel is required; experience with Power BI is highly preferred. You bring natural curiosity and learning agility to embrace next-generation technologies and AI.
• Language Skills: Professional fluency in English (written and spoken) is essential.
• Key Interpersonal Traits: A curious, structured, and positive mindset with strong presentation skills and a collaborative approach to partner with diverse stakeholders across different levels of seniority.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
• A flexible hybrid work policy, comprehensive health protection, and dedicated well-being and physical health support.

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

As part of the L'Oréal Nordic Hub, our Copenhagen office unites dynamic teams across Denmark, Sweden, Norway, and Finland to drive the future of beauty in one of the world's most innovative regions.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.