Customer Marketing Lead: Multi‑Market Growth

Planday from Xero; København; Híbrido; DKK 700.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working model

Descripción de la vacante

Planday from Xero is creating a dedicated customer marketing function across the UK, Nordics, and Germany. You will design and implement the strategy, programmes and ways of working from the ground up to drive retention, adoption and expansion.

You will own multi-market lifecycle campaigns and collaborate with Product Marketing to communicate pricing and subscription changes. A hybrid role with London or Copenhagen aligns with our commercial goals.

Formación

• 4–6 years in B2B marketing, with customer marketing or retention focus.
• Track record of building programmes from scratch and establishing new disciplines.
• Experience delivering multi-market strategies across regions.

Responsabilidades

• Define the customer marketing strategy across UK, Nordics and Germany.
• Set operating model, tools, segmentation logic and measurement framework.
• Act as internal champion across Marketing, CS, Support, Product and Sales.
• Build always-on 1:many customer engagement channels across email, in-product, social and web.
• Develop localised programmes for UK, Nordics and Germany.
• Lead feature adoption campaigns and upsell/expansion marketing.
• Partner with Product Marketing on subscription communications and pricing changes.
• Build customer advocacy programmes and gather social proof.
• Explore community-building opportunities with regional marketing.
• Define and own customer marketing metrics and insights.

Conocimientos

B2B marketing

Programme building

Multi-market strategy

Lifecycle marketing

Data-driven marketing

Cross-functional collaboration

CRM platforms

Herramientas

Salesforce

HubSpot

SFMC

Descripción del empleo

Planday from Xero is creating a dedicated customer marketing function across the UK, Nordics, and Germany. You will design and implement the strategy, programmes and ways of working from the ground up to drive retention, adoption and expansion.

You will own multi-market lifecycle campaigns and collaborate with Product Marketing to communicate pricing and subscription changes. A hybrid role with London or Copenhagen aligns with our commercial goals.