Country Manager Denmark

Li Auto; Region Hovedstaden; On-site; DKK 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Company car scheme / allowance.

Competitive remuneration based on KPIs

Team-building events

Continuous professional learning

Job summary

Li Auto Inc. in Denmark seeks a Country Manager to lead the establishment of a National Sales Company and drive premium EV market entry in Denmark. You will build a local team, set commercial plans, and forge strong dealer partnerships to deliver a premium brand experience.

The role requires deep leadership across functions, mastery of Danish and English, and a track record of successful market entry. You will align local operations with HQ, manage profitability, and ensure customer excellence

Qualifications

• 10+ years of executive leadership in automotive, premium EV brands.
• Proven success in Danish market entry and retail network expansion.
• Experience with subsidiary NSC management and cross-functional leadership.
• Fluent Danish and English (mandatory).

Responsibilities

• Establish Li Auto's NSC and Denmark entity.
• Lead cross-functional local team across Sales, Marketing, Aftersales, Operations.
• Develop a localized GTM strategy with dealer networks and real estate partners.
• Monitor funnel KPIs and implement performance improvement plans.
• Oversee dealer profitability and financial performance.
• Govern CI governance across dealer network.
• Drive premium customer journey and NPS initiatives.

Skills

Executive leadership

Market entry

Retail expansion

Strategic planning

Danish & English

Job description

Job Title

Country Manager, Denmark

Location

Copenhagen.

About Li Auto

We're a leading Chinese new energy vehicle company that designs, develops, manufactures, and sells premium smart electric vehicles (EVs). Through product, technology, and business model innovation, we provide families with safer, more comfortable, and more convenient products and services.

About the role

The Country Manager will hold full executive responsibility for Li Auto's business operations in Denmark, encompassing overarching commercial strategy and organizational leadership. You will lead the ground-up establishment of our directly managed National Sales Company (NSC), ensuring rapid market penetration and the delivery of an uncompromising premium brand experience.

The Country Manager is responsible for achieving our commercial goals in Denmark by developing robust annual commercial and network plans, implementing optimal financial solutions, forging solid partnerships with top-tier dealers, and ultimately driving dealer performance to meet ambitious sales targets.

Key Objectives & Responsibilities

• Corporate Setup: Establish and oversee Li Auto’s legal and commercial entities in Denmark.
• Team Leadership: Lead, inspire, and scale a high-performing, cross-functional local team spanning Sales, Marketing, Aftersales, and Operations.
• Culture & Alignment: Cultivate an agile, collaborative, and transparent corporate culture. Act as the strategic bridge between local market dynamics and HQ to facilitate highly agile decision‑making.
• GTM Strategy & Network Development: Spearhead a localized Go-To-Market (GTM) strategy encompassing authorized dealer networks and sales structures. Identify, vet, and negotiate with top-tier local dealership groups and real estate partners to build a premium retail and aftersales footprint.
• Performance Management: Monitor and manage funnel management KPIs across the assigned Dealer Network, creating and executing actionable performance improvement plans.
• Financial & Profitability Oversight: Closely supervise Dealer Financial Statements, Margin, Return on Sales (ROS), and overall network profitability. Follow up with local Finance Partners to drive the adoption rate of preferred financial solutions.
• Brand & CI Governance: Supervise the strict consistency of Corporate Identity (CI) execution across the Dealer Network in line with global CI and Sales Standard guidelines.
• Customer Excellence: Ensure NPS (Customer Satisfaction) surveys are rolled out effectively and that all customer feedback is treated with maximum priority to uphold a premium customer journey.
• Market Intelligence: Provide continuous market insights, competitor benchmarking, and proactively identify Network Development opportunities.

Key Results

• Successful establishment and expansion of the authorized dealer network.
• Achievement of commercial sales targets and strong funnel conversion metrics.
• Healthy financial performance and profitability.
• Efficient marketing strategy execution and rigorous budget control.

Required skills, qualifications and experience

• 10+ years of progressive executive leadership experience within the automotive industry, specifically within established OEMs or premium/luxury EV brands.
• Proven track record in market entry, retail network expansion, and delivering sustainable business growth specifically within the Danish market.
• Demonstrated success in "0-to-1" market entry phases; having successfully launched new automotive brands is highly preferred.
• Demonstrated experience in comprehensive subsidiary (NSC) management, directly leading teams across core business functions including sales, channel operations, marketing, and aftersales service.
• Language: Fluent and eloquent communicator in Danish and English (Mandatory).

We offer

• A pivotal leadership role in a fast-developing company that embodies sustainable and forward-thinking technology.
• A highly competitive, performance and KPI-based remuneration and bonus package.
• Team-building events and continuous professional learning opportunities.
• Company car scheme / allowance.