Brand Strategist, GAME — Shape Player Experiences Across Studios

LEGO Gruppe; Billund; On-site; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Workplace

Job summary

LEGO Group is seeking a Brand Strategist, GAME, to define how LEGO play comes to life across a growing portfolio of game integrations. The role sits at the crossroads of gaming, audience insight, product development and creative strategy, turning big ideas into brand direction that inspires players and partners worldwide.

Relocation is not available; this is a 12-month fixed-term contract. You will join a global, collaborative team dedicated to expanding LEGO gaming experiences while upholding

Qualifications

• Led brand development initiatives within the gaming industry intersecting with bringing significant experience from a senior strategic or leadership role.
• Built compelling brand strategies that translated creative vision into successful player value propositions and commercial outcomes.
• Applied game development expertise through hands-on experience leading development teams or partnering closely with studios throughout the development lifecycle.
• Delivered brand direction across complex gaming products, balancing brand integrity with creative and product ambitions.
• Used market, audience and player insights to shape strategic decisions, identify opportunities and develop distinctive brand propositions.
• Partnered across creative, technical and commercial functions, influencing stakeholders and aligning diverse teams behind a shared vision.

Responsibilities

• Establish clear brand direction across key game integrations and standalone games.
• Create distinctive brand foundations and unique propositions for new and live-service game experiences.
• Shape the unique value proposition for players and creators.
• Strengthen partnerships between studio collaborators and internal brand and product stakeholders.
• Balance LEGO brand values with the creative ambitions of development partners.
• Support audience growth and portfolio success across LEGO Games.
• Help ensure experiences stay relevant within an ever-evolving gaming landscape.

Job description

LEGO Group is seeking a Brand Strategist, GAME, to define how LEGO play comes to life across a growing portfolio of game integrations. The role sits at the crossroads of gaming, audience insight, product development and creative strategy, turning big ideas into brand direction that inspires players and partners worldwide.

Relocation is not available; this is a 12-month fixed-term contract. You will join a global, collaborative team dedicated to expanding LEGO gaming experiences while upholding