Brand Strategist — Shape Global Player Experiences

the LEGO Group

Billund

Hybrid

Confidential

Full time

2 days ago

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Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid workplace policy

Job summary

The LEGO Group is seeking a Brand Strategist, GAME, to shape brand direction across LEGO Games and game integrations. You will translate insights into strategy that guides partners and drives growth among children, families and gaming communities worldwide.

You’ll work at the intersection of gaming, audience insight, product development and creative strategy, collaborating with studios and internal teams to build distinctive player experiences while upholding LEGO values.

Qualifications

Led brand development initiatives within the gaming industry.
Built compelling brand strategies translating creative vision into player value propositions.
Applied game development insight by leading teams or partnering with studios.

Responsibilities

Establish clear brand direction across key game integrations and standalone games.
Create distinctive brand foundations and propositions for live-service experiences.
Shape unique value propositions for players and creators.
Strengthen partnerships between studios and internal branding and product teams.
Balance LEGO brand values with partners' creative ambitions.
Support audience growth and portfolio success across LEGO Games.
Help ensure experiences stay relevant in a dynamic gaming landscape.