Area Sales Manager, Denmark

Universal Robots; Odense; On-site; DKK 900,000 - 1,350,000; Full time

Job summary

Teradyne Robotics, uniting Universal Robots and Mobile Industrial Robots, seeks a senior sales leader in Odense, Denmark. You will build meaningful relationships with end-users and partners, lead pilots, and develop business cases that demonstrate real automation value for customers and Teradyne.

Fluent Danish and English, 5+ years in enterprise sales, and a track record of navigating complex buying journeys are required.

Qualifications

• B2B sales leadership: 5+ years in enterprise sales with a consultative approach.
• Excellent communication: Fluent in Danish and English.
• Financial storytelling: ROI, OEE, payback concepts clearly explained.
• Sales discipline: Use Salesforce to forecast and manage pipeline.
• Growth mindset: Curious, eager to learn, sharing insights.
• Industry background: robotics, automation, intralogistics preferred.
• Market experience: in Denmark advantageous.
• Education: degree with technical or business focus.

Responsibilities

• Inspire new partnerships with Danish manufacturers, logistics, and key industries.
• Navigate complex decision-making, build business cases and guide pilots.
• Communicate value linking UR and MiR to outcomes like safety and productivity.
• Own and develop the Danish sales pipeline in Salesforce with cross-functional collaboration.
• Foster collaboration with channel partners and Teradyne teammates.
• Represent UR and MiR at executive meetings and industry events.

Skills

B2B sales leadership

Excellent communication

Financial storytelling

Sales discipline

Growth mindset

Robotics industry knowledge

Market experience in Denmark

Education background

Education

Relevant degree

Tools

Salesforce

Job description

ID: 12211 Function: Sales Location: Odense, DK

At Teradyne Robotics, we’re shaping the future of automation. As part of Teradyne Inc., we unite market-leading automation brands Universal Robots and MiR to create next-generation robotics for markets across the world. With over 110,000 industrial collaborative robots and autonomous mobile robots sold globally, we’re transforming industries and empowering businesses of all sizes. We’re proud to say that our customers count on us.

Why join us?

Your mission will be to build meaningful relationships with relevant end-users and partners in Denmark, understand their unique challenges, and guide them toward solutions that create real impact for both customers and Teradyne Robotics.

You’ll be trusted to lead strategic conversations on behalf of both Universal Robots (UR) and Mobile Industrial Robots (MiR), from the shop floor to the executive suite, connecting operational needs with the long-term benefits of automation and robotics.

Working here means being part of a highly innovative and rapidly evolving robotics company. We’re making a difference to our customers’ businesses every day across a wide range of industries. Every day brings opportunities to learn, innovate, and solve meaningful challenges alongside some of the brightest minds in automation.

Key responsibilities:

• Inspire new partnerships: Identify and engage high-potential enterprises in Danish manufacturing, logistics, and other key industries. Help them envision smarter, safer, and more efficient operations with UR and MiR at the center.
• Navigate complex decision-making: Build trust across diverse stakeholder groups, guide pilot programs, develop compelling business cases, and support smooth, scalable deployments.
• Communicate value with clarity: Clearly link UR and MiR solutions to customer outcomes such as safety, efficiency, productivity, and cost savings.
• Lead with purpose: Own and develop the Danish sales pipeline in Salesforce, working closely with marketing, product, application engineering, and channel partners to move opportunities forward.
• Foster collaboration: Work seamlessly with UR and MiR channel partners and colleagues across Teradyne Robotics to ensure customers feel supported and informed every step of the way.
• Be a voice for innovation: Represent UR and MiR at executive meetings, innovation sessions, and industry events, highlighting how our solutions support digital transformation and the future of smart factories.

To be successful in this position we imagine you will come with:

• B2B sales leadership: 5+ years of experience in enterprise sales, ideally within automation, industrial software, robotics, intralogistics, or capital equipment. You bring a thoughtful, consultative approach and know how to navigate complex buying journeys.
• Excellent communication: Fluent in both Danish and English. You are comfortable engaging with stakeholders at all levels, from operators on the shop floor to executive leadership teams.
• Financial storytelling: You can translate concepts like ROI, OEE, and payback periods into compelling business narratives that resonate with decision-makers.
• Sales discipline: You use modern tools like Salesforce to stay organized, forecast accurately, and manage your pipeline effectively.
• Growth mindset: You’re curious, eager to learn, and enjoy sharing new insights that help your team and customers succeed.
• Relevant industry background: Preferably experience in robotics, automation, AGVs/AMRs, or intralogistics.
• Market experience: Experience working with leading manufacturers, logistics providers, distribution organizations, or large multi-site customers in Denmark is considered an advantage.
• Education: A relevant degree, preferably with a technical or business background.

As a person, you are independent while still being a strong team player. You are outgoing, proactive, and take responsibility. At Teradyne Robotics, we are very flexible, and we expect you to be the same. We have an agile organization where things continuously change, so it is an advantage if you see yourself as a fast learner.

This position is based in Denmark. We are looking for candidates residing in Denmark and are unable to provide relocation support.

What are we looking for?

We’re looking for people who lead by example, no matter their role.

You thrive in a culture built on openness, integrity, and customer focus. You seek diverse perspectives, treat others with respect, and have the courage to do the right thing, even when it’s hard. You own your work, deliver results, and push the limits through innovation. You’re motivated by collaboration, continuous improvement, and a commitment to making everyone better.

Join Teradyne Robotics and help redefine automation. Shape next year’s innovations. Move a fast-growing industry forward. Build a career that matters. You can do it all here.

We employ over 1,000 people worldwide.

#LI-SE1

Job Segment: Marketing Manager, Sales Management, Manager, Application Engineering, Marketing, Sales, Management, Engineering