Werkstudent Marktforschung (m/w/d)

whatchado GmbH; München; Vor Ort; EUR 20.000 - 40.000; Teilzeit

Zusammenfassung

Ein etabliertes Unternehmen sucht einen engagierten Werkstudenten für die Marktforschung. In dieser spannenden Rolle unterstützen Sie das Team bei der Durchführung von Marktstudien und der Analyse von Daten. Sie werden die Möglichkeit haben, Ihre analytischen Fähigkeiten in einem dynamischen Umfeld zu entwickeln und praktische Erfahrungen in der empirischen Forschung zu sammeln. Flexible Arbeitszeiten und kreative Pausen sorgen dafür, dass Sie sich während Ihrer Tätigkeit wohlfühlen. Wenn Sie ein Interesse an Marketing und Kundenbindungsprogrammen haben, ist dies die perfekte Gelegenheit für Sie, Ihre Karriere zu starten.

Leistungen

Kreative Pausen mit Spielen

Studentensnacks

Flexible Arbeitszeiten

Wellness-Bonusprogramm

Netzwerkveranstaltungen

Reisegeldpauschale

Qualifikationen

• Studium in relevanten Bereichen wie Wirtschaft oder Sozialwissenschaften.
• Praktische Erfahrung in empirischen Forschungsmethoden von Vorteil.

Aufgaben

• Unterstützung des Marktforschungsteams bei Studien.
• Datenanalyse mit Excel und SPSS sowie Ergebnispräsentation.

Kenntnisse

Empirische Marktforschung

Analytische Fähigkeiten

MS Office (Excel, PowerPoint)

Fließend in Deutsch

Gute Englischkenntnisse

Ausbildung

Studium der Wirtschaftswissenschaften

Studium der Sozialwissenschaften

Studium der Psychologie

Studium der Statistik

Tools

SPSS

PowerPoint

Excel

Jobbeschreibung

Working Student Market Research (m/f/d)

Most people are familiar with the term PAYBACK. We'd love to introduce ourselves to you in a bit more detail. You probably know PAYBACK—either from the question at the checkout or through our widely used shopping app. And of course, we hope you answer with “Yes” at the checkout, because with us, you collect more than just °Points. Whether you're a customer, partner, or colleague: with PAYBACK, every action becomes a rewarding experience.

PAYBACK is the leading loyalty program in Germany and one of the largest and most effective marketing platforms in the world. As a pioneer of the data economy, we develop all technical solutions ourselves right here in Munich. Development is something you can do with us, too—both for yourself and together with us for the PAYBACK program.

We’re excited to meet you!

Ideally, the position is to be filled from July 2025 for at least 5-6 months.

YOUR TASKS

• You will support the PAYBACK market research team in carrying out market research studies
• You will process and answer customer enquiries about market research studies
• You analyse data with Excel and SPSS and prepare market research results in PowerPoint
• You organise sub-project steps and process them independently
• You code open-ended information from standardised surveys

YOUR PROFILE

• You are studying economics, social sciences, psychology, statistics or a comparable degree programme
• You have a strong interest in empirical market/social research
• Ideally, you have already gained some practical experience with empirical research methods
• You are committed and work carefully and in a structured manner
• You are familiar with MS Office programmes, especially PowerPoint and Excel
• You are fluent in German and also have a good command of English
• You have an interest in marketing and customer loyalty programs

OUR OFFER

• Your creative breaks: Play FIFA, indulge in Mario Kart, or smash table tennis balls! We even have an all-day coffee and water flat rate

• Student snacks: Tastier than the cafeteria, more choices than the shared kitchen in your apartment – that's our ESSZIMMER. Of course, we cater to vegetarian or vegan preferences too
• Stay flexible: For student employees, we offer various time models ranging from a relaxed 32 hours to an active 80 per month. Mandatory and voluntary internships are welcome, and we also consider requests for bachelor's or master's theses
• Move it, move it: Our well-being bonus program – enjoy our TURNHALLE and take care of your body and mind during our Health Weeks
• Get Together: Expand your network and connect with many other students during a coffee date or at our monthly Students Get-Together
• Easy Going: Come as you are – as long as you come. The flat-rate travel allowance makes it easy for you

And now it's your turn!

Please upload your complete application documents including cover letter, CV, references, certificate of enrollment (working student activity & compulsory internship) and details of the exact period of employment.