Website Product Manager (m/f/d)

Pliant; Berlin; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Remote work flexibility

Monthly mobility benefit

Wellhub Membership

Pliant Card with monthly credit

Flat hierarchy

Job summary

Pliant is seeking a Website Product Manager to own the website as a product, shaping strategy, roadmap and prioritization across content, performance and events. You will work hands‑on with Storyblok, HTML/CSS and GitHub, collaborating with Marketing, Design and Engineering to continuously improve page performance.

The role is based in Berlin with a hybrid setup, offering flexibility and opportunities to influence product experiences across channels.

Qualifications

• Hands-on experience with Storyblok or a similar headless CMS.
• HTML/CSS knowledge and ability to brief developers clearly.
• Familiarity with GitHub for version control and collaboration.
• Strong project management skills coordinating content, design and performance teams.
• Experience with analytics, conversion optimization and A/B testing.
• Working knowledge of technical SEO and accessibility.

Responsibilities

• Own website strategy, roadmap and prioritization (content/performance/events).
• Conduct competitive reviews and develop a clear website vision.
• Review intake requests, assess rough technical feasibility.
• Hands-on work with Storyblok components, pages and templates.
• Implement technical SEO measures (meta tags, sitemaps, Core Web Vitals).
• Manage GTM/GA4 tags, triggers and conversions.
• Focus on conversion improvements across funnel and landing pages.
• Collaborate with Content, Design, PMM and Engineering to optimize page performance.

Skills

Storyblok

HTML/CSS

GitHub

Project management

Analytics

A/B testing

Technical SEO

Tools

GTM/GA4

Storyblok

Job description

Pliant is a modular B2B payments platform that combines commercial card issuing, payment accounts, FX, and spend management in one system — adapting to existing setups rather than requiring customers to replace them.

Businesses across industries such as travel, e-commerce, and insurance use Pliant to manage complex payment workflows with cards, backed by credit lines Pliant underwrites itself.

Fintechs and software platforms embed Pliant's payment infrastructure into their own products, from API-based Cards-as-a-Service to fully white-label solutions. Banks use Pliant's Card & Spend OS, the customer-facing interface, on their own infrastructure to run card programs.

Founded in 2020 and headquartered in Berlin, Pliant serves 5,000+ businesses and 40+ partners across Europe and the United States. A principal member of Visa and Mastercard, Pliant issues commercial cards in 13 currencies across 32 countries — under its own European e-money license and with licensed partners in the UK and US.

Learn more at www.getpliant.com

ABOUT THE ROLE

As our Website Product Manager (m/f/d) you will own the website as a product. You will also take ownership of the strategy, roadmap, and prioritization across content, performance, and events requests, with hands‑on technical execution and close collaboration across Marketing, Design and Engineering to keep page performance improving.

This role will be in based in Berlin (hybrid).

WHAT YOU’LL DO

• Own website strategy, roadmap, prioritization (content/performance/events)

• Competitive review, and development of own “website vision”

• Review requests/tickets at intake, incl. rough technical feasibility

• Hands‑on: Storyblok components, new pages/templates, basic HTML/CSS

• Technical SEO setup (meta tags, structured data, sitemaps, Core Web Vitals)

• GTM/GA4 tag management (tags, triggers, variables, conversion tracking)

• Conversion‑aware: understands funnel/landing page best practices

• Close collaboration with Content, Design, PMM, Engineering (data layer, CI/CD, infra‑level SEO) on page performance

WHAT YOU’LL BRING

• Hands‑on experience with Storyblok or a similar headless CMS, including building, updating, and publishing pages

• Technical web literacy to troubleshoot simple issues and brief developers clearly. HTML/CSS knowledge and familiarity with GitHub is a strong plus

• Strong project management skills to coordinate content, design, and performance teams

• Ability to prioritize website improvements based on user needs and business impact

• Experience with analytics, conversion optimization, and A/B testing — owning the overall testing framework/roadmap across teams (performance, content, etc.)

• Working knowledge of technical SEO, accessibility, and website quality assurance

• Demonstrated ownership mentality - commits to deadlines, proactively flags risks, and takes constructive feedback well

• Comfortable scoping technical requests and communicating clearly with engineering on what’s feasible and when

WHAT WE OFFER

• The opportunity to work in a growing team with big responsibilities that thrives on a strong exchange of knowledge and excellence

• Attractive remuneration

• Your choice of preferred OS, Windows or Mac

• Flat hierarchy and transparent communication in a relaxed, professional atmosphere

• Opportunity to develop your talent in a dynamic team with ambitious goals

• Flexibility and possibility to work remotely

• Monthly mobility benefit

• Wellhub Membership

• Pliant Card with monthly credit to explore the product and enjoy food with colleagues

Pliant is an equal opportunity employer. We welcome applications from people of all backgrounds, identities and abilities, and are committed to an inclusive hiring process. If you need any accommodations during the interview process, please let us know.

At Pliant we use the Ashby AI Criteria to assist with looking over resumes against our job qualifications for this role. All final decisions are made by our Talent Team and Hiring Team.

A human is behind these processes. Ashby does not automatically reject candidates or make final hiring decisions. Our teams review all results and make the final hiring decision with every candidate that applies.