Website Growth & CRO Manager

Free resume; Berlin; Hybrid; EUR 53,000 - 59,000; Full time

Job summary

Free resume in Berlin, Germany is seeking a Website Growth & CRO Manager to own our websites, landing pages and conversion funnels. You will drive data-driven improvements, combine UX/UI intuition with compelling copy, and help build a new product configurator to enhance digital shopping experiences.

The ideal candidate is analytical, action-oriented and entrepreneurial, with 3–5 years of relevant experience, and comfortable using AI tools to accelerate execution and learning.

Qualifications

• Strong analytical thinking and commercial understanding.
• Experience or potential in Digital Product Management, Growth, CRO, Growth Design, or E-commerce.
• Excellent understanding of UX/UI principles and creating intuitive experiences.
• Clear, persuasive website copy and commercial messaging (headlines, USPs, CTAs).
• Entrepreneurial mindset with ownership and initiative.

Responsibilities

• Website Product Ownership: manage sites, landing pages, and funnels; identify opportunities to improve performance.
• CRO: design and run A/B tests to improve conversion rates.
• UX/UI & Web Experience: create intuitive, high-converting web experiences with designers and AI tools.
• Copywriting & Messaging: develop headlines, USPs, CTAs, and website copy.
• Growth Experiments & User Research: translate data into actionable improvements; conduct surveys and user research.
• Product Development: contribute to building a new product configurator and enhance the digital experience.
• Cross-functional Collaboration: work with Performance Marketing, Content, Design, and Tech teams.
• AI-powered Execution: use AI tools to accelerate workflows and execution.

Skills

Analytical thinking

Commercial understanding

UX/UI principles

Persuasive copywriting

Entrepreneurial mindset

AI tools usage

Problem-solving

Job description

Job Description

Berlin, Germany · Full-time

The Role

We are looking for a highly analytical, action-oriented, and entrepreneurial Website Growth & CRO Manager to take ownership of our websites and help turn them into high-performing digital sales channels.

In this role, you will drive improvements across our websites, landing pages, and conversion funnels, combining data-driven experimentation with strong UX/UI intuition, compelling copy, and a deep understanding of customer behavior.

You will take ownership of conversion rates, identify opportunities for growth, and turn insights into tangible improvements. You will also contribute to the development of a new product configurator, helping shape intuitive digital experiences that make it easier for customers to discover, customize, and purchase our products.

We're looking for someone who thinks analytically, moves quickly, and enjoys taking ideas from insight to execution. Early-career candidates with exceptional analytical ability, initiative, and potential are also encouraged to apply.

Key Responsibilities

Website Product Ownership: Take ownership of existing websites, landing pages, and conversion funnels, continuously identifying opportunities to improve performance and the customer journey.

Conversion Rate Optimization (CRO): Design and implement A/B tests across entire pages and individual sections to improve conversion rates and generate measurable results.

UX/UI & Web Experience: Create intuitive, visually compelling, and high-converting web experiences in collaboration with designers and AI tools.

Copywriting & Messaging: Develop persuasive headlines, unique selling propositions (USPs), calls to action (CTAs), and website copy that clearly communicate the value proposition and encourage users to take action.

Growth Experiments & User Research: Translate data and customer insights into actionable improvements. Independently conduct customer surveys and user research to identify friction points and growth opportunities.

Product Development: Contribute to building a new product configurator and help shape the digital experience around the products.

Cross-functional Collaboration: Drive implementation and improvements in close collaboration with Performance Marketing, Content, Design, and Tech teams.

AI-powered Execution: Use AI tools proactively to accelerate workflows, explore solutions, and improve the quality and speed of execution.

Requirements

Strong analytical thinking and commercial understanding, with the ability to turn data into clear priorities and measurable improvements.

Experience or demonstrated potential in Digital Product Management, Growth, Conversion Rate Optimization (CRO), Growth Design, or E-commerce.

Excellent understanding of UX/UI principles and a strong aesthetic sense for creating intuitive, engaging digital experiences.

A talent for clear, persuasive website copy and commercial messaging, including headlines, USPs, and CTAs.

An entrepreneurial mindset, with a strong sense of ownership and the ability to prioritize, take initiative, and drive ideas through to execution.

Comfortable using AI tools as part of your everyday workflow to improve productivity and problem-solving.

Strong problem-solving skills, curiosity, and a willingness to experiment, learn, and continuously improve.

Experience level: We welcome candidates with approximately 3–5 years of relevant experience, but exceptional early-career candidates with 1–2 years of experience and a strong analytical mindset, high initiative, and outstanding potential are also encouraged to apply.

Why Join Us?

An international and entrepreneurial environment: Work with colleagues across Berlin, Wrocław, and Helsingborg.

Real ownership and responsibility: Have a direct impact on the digital customer experience, conversion rates, and business growth.

A culture of trust and development: Take initiative, shape ideas, and grow alongside a collaborative, ambitious team.

Ambitious growth with strong foundations: Join an established, founder-led business focused on long‑term growth, quality, and building a scalable operation.

A distinctive product and industry: Help shape the future of signage by combining physical products, technology, and digital customer experiences.

Remote full-time en 53,000–59,000 EUR/yr