VP of Loyalty Marketing

Live! Casino & Hotel; Hannover; Vor Ort; USD 148.000 - 179.000; Vollzeit

Zusammenfassung

An established industry player seeks a Vice President of Loyalty Marketing and Sales to lead the development of player database management and event sales strategy. This role is pivotal in shaping the guest experience and driving revenue through innovative marketing initiatives. You will manage a talented team, analyze data to enhance promotions, and ensure excellence across all operations. Join a vibrant and dynamic environment where teamwork and community engagement are at the forefront, and make a significant impact in a fast-paced casino setting that values fun and diversity.

Leistungen

Comprehensive health benefits

Free Basic Life Insurance

Paid Time Off

Tuition Reimbursement

On-site Wellness center

Training and career growth

Annual Merit Based Pay Increases

Discretionary Performance Bonuses

Free parking

Free food and discounted meals

Qualifikationen

• 7-10 years of experience in database systems and managerial roles.
• Ability to analyze and interpret departmental needs.

Aufgaben

• Manage player/guest database profiles and program analyses.
• Develop and maintain standards for database management.
• Lead event/group sales and bus/motor coach departments.

Kenntnisse

Database Management

Data Analysis

Project Management

PC Proficiency

Marketing Knowledge

Ausbildung

4-year degree in a related field

Tools

AS/400 computer networks

Jobbeschreibung

Min Compensation

USD $148,500.00/Yr.

Max Compensation

USD $178,200.00/Yr.

Overview

Why We Need Your Talents:

The Vice President, Loyalty Marketing and Sales is responsible for development and implementation of standards, procedures, and formats for the overall management of player/guest database profiles, program analyses, and reports, as well as, management, strategy and leadership of event/group sales and bus/motor coach departments.

Responsibilities

Where You'll Make an Impact:

• Provide reporting and analysis of players’ club, slots, promotions, special events, direct mail, and air and bus junkets in partnership with Planning and Analysis Department.
• Develop, implement and maintain standards and procedures for database, development, controls and maintenance.
• Work with IS, Marketing, and other areas, as deemed necessary, to develop procedures for tracking slot play, and effectiveness of promotions and events.
• Provide training, management and direction to ensure excellence in the performance of the Database Analyst.
• Manage department’s financial data.
• Review database activities with Vice President, Marketing.
• Meet with department directors and managers.
• Work with department managers and leaders in establishing Maryland Live as an active member of the Community.
• Management, strategy and leadership of event/group sales and bus/motor coach departments.
• Penetrate target areas and generate volume and revenue through bus/motor coach efforts.
• All other duties as assigned.

Skills to Help You Succeed:

• Broad variety of tasks and deadlines requires an irregular work schedule.
• Knowledge in developing and maintaining major quality, and quantity databases.
• Computer proficient with extensive experience with PC-based systems on AS/400 computer networks.
• Working knowledge of advertising agencies, direct mail houses, air junkets for tour and travel.
• Ability to analyze and interpret departmental needs and results.
• Ability to use query systems as well as create new programs for profiling and analyzing.

Qualifications

Must-Haves:

• Seven (7) to ten (10) years’ experience in data base systems and equipment for high volume business or industry with a minimum of 2 years in a managerial role of people and processes.
• A 4-year degree in a related field or equivalent work experience.
• Must be able to obtain and maintain a valid gaming license as determined by multiple lottery agencies.

Physical Requirements:

• Ability to work extended hours across all shifts in a 24/7 work environment.

What We Offer

Perks We Offer You:

• Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include:
• Free Basic Life Insurance
• Free Short Term & Long-Term Disability
• Generous retirement savings options
• Paid Time Off
• Tuition Reimbursement
• On-site Wellness center for Team Members and eligible dependents (Maryland Property only).
• Training and pathways for career growth.
• Robust Rewards & Recognition Programs.
• Annual Merit Based Pay Increases.
• Discretionary Performance Bonuses.
• Discretionary Service Bonuses.
• Free parking.
• Free food and discounted meals.
• Live! Hotel, Food & Beverage, and Entertainment Discounts.

Life at Live!

Individuals chosen to be part of the Live! Team can expect:

• To be part of an exciting experience unlike any other in the market.
• To be given the power and responsibility to put service and community first.
• To come together as a strong team, while valuing and celebrating our diversity.
• To be given the tools, resources, and opportunity to grow in their career.
• To work hard and have fun.
• Live is a 24 hour / 7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
• The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You will work in an environment where smoking is allowed.