VP Marketing (m/f/d)

Ordio GmbH; Köln; Hybrid; Vertraulich; Vollzeit

Benefits dieser Stelle

MacBook Pro / equipment provided

Hybrid or remote in Germany

Competitive compensation & benefits

Well-being support

Zusammenfassung

Ordio GmbH is seeking a senior, commercially minded marketing leader to build and scale the marketing engine for growth. You will own marketing end-to-end, with clear accountability for pipeline, new ARR and efficient growth.

Collaborate closely with the CEO, Sales and Product to sharpen positioning, scale acquisition, improve conversion and expand GTM motions into new European markets. The role offers ownership of a growing marketing organization, a path toward CMO-level responsibilities, and a

Qualifikationen

• Significant in-house experience in B2B SaaS marketing.
• Experience scaling SaaS through a growth stage with ARR roughly between €3–30m+.
• Strong track record in high-volume SMB / Lower Mid-Market acquisition.
• Proven ability to generate pipeline, customers and revenue through marketing.
• Hands-on knowledge of Google, Meta and LinkedIn with sizable monthly budgets (€100k+).
• Full-funnel mindset from acquisition to Closed Won, including lifecycle, CRM and nurture.

Aufgaben

• Own marketing strategy, budget and cadence with focus on pipeline, ARR, CAC and payback.
• Build and scale a measurable demand engine across paid channels, content and SEO.
• Deep-dive into campaign performance, creative, landing pages and conversion.
• Own the end-to-end funnel from first touch to Closed Won; manage lifecycle and CRM.
• Sharpen positioning and messaging across a broad product suite for clear customer value.
• Raise brand and creative quality while maintaining commercial accountability.
• Collaborate with Sales on revenue targets and with Product on launches and PLG experiments.
• Build and lead the marketing team, processes and reporting as the function grows.
• Internationalise acquisition and develop repeatable GTM playbooks for Europe.

Kenntnisse

B2B SaaS marketing

Growth marketing

Full funnel ownership

Team leadership

Campaign optimization

Content & SEO

Brand & positioning

German fluency

English fluency

Cross-functional collaboration

Tools

Google Ads

Meta Ads

LinkedIn Ads

CRM (HubSpot etc.)

SEO tools

GA/Analytics

Jobbeschreibung

80% of the world's workforce doesn't sit at a desk. Ordio is the all-in-one platform that helps these teams run their day: shift planning, time tracking, absence & document management. Simple, fast, and human.

We're at an exciting stage of growth: around €5m ARR, with strong foundations in DACH, new products in market, and international expansion underway. Marketing now has the opportunity to become a major growth lever for the business connecting brand, demand generation, product and sales into one commercial engine.

We’re looking for a senior, commercially minded marketing leader to build and scale Ordio’s marketing engine for the next stage of growth.

You’ll own Marketing end to end, with clear accountability for pipeline, new ARR and efficient growth. You’ll work closely with the CEO, Sales and Product to sharpen our positioning, scale acquisition, improve conversion, and expand a successful GTM motion into new European markets.

The opportunity is to build the next version of Ordio’s marketing organisation and grow with the company toward a true CMO level role as Ordio scales toward €20-50m ARR.

Tasks

• Own Ordio’s marketing strategy, budget and operating cadence, with a clear focus on pipeline, customers, ARR, CAC and payback.
• Build and scale a measurable demand generation engine across Google, Meta, LinkedIn, organic, content and SEO.
• Go deep into campaign performance, creative, landing pages and conversion - not just manage agencies or dashboards.
• Own the full funnel from first touch through Closed Won, including lifecycle, CRM, nurture and conversion optimisation.
• Sharpen Ordio’s positioning and messaging, translating an increasingly broad product suite into simple, differentiated customer value.
• Raise the bar on brand and creative quality while maintaining strong commercial accountability.
• Work closely with Sales on shared pipeline and revenue goals.
• Partner with Product on launches, self-service, trials, PLG experiments and conversion loops.
• Build the right team, processes, reporting and agency/freelancer setup as the function grows.
• Help internationalise Ordio’s acquisition engine and establish repeatable GTM playbooks for new European markets.

Requirements

• Significant in house experience in B2B SaaS / software.
• Experience scaling a SaaS company through a comparable growth stage, ideally somewhere between €3-10m ARR and €15-30m+ ARR.
• Strong experience with high-volume SMB / Lower Mid-Market acquisition, rather than only enterprise ABM.
• A proven ability to generate measurable pipeline, customers and revenue through marketing.
• Strong hands-on knowledge of Google, Meta and LinkedIn, ideally having owned meaningful budgets of €100k+ per month.
• Strong command of CAC, CPL, conversion, payback, pipeline economics and ARR.
• A full-funnel mindset: you think from acquisition through Closed Won, not just MQL generation.
• Strong understanding of brand, positioning, messaging and creative quality alongside performance marketing.
• Good understanding of content, SEO, lifecycle, CRM and conversion optimisation.
• Experience working closely with Sales on shared revenue targets and Product on launches, PLG and positioning.
• Experience leading and developing a marketing team while remaining willing to go deep into campaigns, numbers and execution.
• A genuine builder mentality: you’ve built or materially improved teams, processes, reporting and acquisition engines.
• Fluent German and business-fluent English.

Benefits

Competitive compensation & benefits

True ownership of a core growth function with direct impact on pipeline and ARR

A steep learning curve across growth, product, international expansion and company building

Top-tier equipment (MacBook Pro M4 or higher)

Flexible setup: Hybrid or fully remote within Germany

Well-being support: Subsidized gym memberships, wellness initiatives, Jobrad

Guided by our values: Live for Customer Value, The Best Team Wins, We Own It, Earth Is

At Ordio, we're looking for people who want to be more than just another employee: ambitious, forward-thinking, and ready to shape the future of work.

Ordio is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.