VP Marketing (m/f/d)

Free resume; Köln; Hybrid; EUR 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Competitive compensation & benefits

Top-tier equipment (MacBook Pro M4 or)

Hybrid or remote within Germany

Gym membership subsidies

Jobrad program

Zusammenfassung

Ordio is seeking a senior, commercially minded marketing leader to build and scale our marketing engine for the next growth phase. You’ll own Marketing end to end, with accountability for pipeline, new ARR and efficient growth.

Work closely with the CEO, Sales and Product to sharpen our positioning, scale acquisition, improve conversion, and expand a successful GTM motion into new European markets. The opportunity is to build the next version of Ordio’s marketing organization and grow with the

Qualifikationen

• Significant in-house experience in B2B SaaS/ software marketing.
• Experience scaling a SaaS company through growth stages and ARR targets.
• Proven ability to generate pipeline, customers and revenue through marketing.
• Hands-on knowledge of major paid channels (Google, Meta, LinkedIn) with sizable budgets.
• Strong command of CAC, CPL, conversion, payback and ARR metrics.
• Full-funnel mindset from acquisition to Closed Won and revenue outcomes.
• Understanding of brand, positioning and creative quality with performance marketing.
• Experience collaborating with Sales and Product on launches and PLG.
• Proven ability to build or scale marketing teams, processes and reporting.
• Fluent German and business-level English.

Aufgaben

• Own marketing strategy, budget and cadence with focus on pipeline, ARR and payback.
• Scale demand generation across paid, organic, content and SEO.
• Own full funnel from first touch to Closed Won, including CRM and nurture.
• Sharpen positioning and messaging for a broad product suite.
• Raise brand and creative quality while maintaining commercial accountability.
• Collaborate with Sales on shared pipeline and revenue targets.
• Partner with Product on launches, PLG experiments and positioning.
• Build the team, processes and agency setup as the function grows.
• Internationalise acquisition engine and GTM playbooks for Europe.

Kenntnisse

B2B SaaS marketing

Performance marketing

Full-funnel marketing

Google Ads

Meta Ads

LinkedIn Ads

Brand & messaging

SEO/content marketing

CRM & lifecycle

Team leadership

German & English fluency

Tools

Google Ads

Meta Ads

LinkedIn Ads

Jobbeschreibung

80% of the world's workforce doesn't sit at a desk. Ordio is the all-in-one platform that helps these teams run their day: shift planning, time tracking, absence & document management. Simple, fast, and human. We're at an exciting stage of growth: around €5m ARR , with strong foundations in DACH, new products in market, and international expansion underway.

Marketing now has the opportunity to become a major growth lever for the business connecting brand, demand generation, product and sales into one commercial engine. We’re looking for a senior, commercially minded marketing leader to build and scale Ordio’s marketing engine for the next stage of growth. You’ll own Marketing end to end, with clear accountability for pipeline, new ARR and efficient growth. You’ll work closely with the CEO, Sales and Product to sharpen our positioning, scale acquisition, improve conversion, and expand a successful GTM motion into new European markets. The opportunity is to build the next version of Ordio’s marketing organisation and grow with the company toward a true CMO level role as Ordio scales toward €20–50m ARR.

Tasks

Own Ordio’s marketing strategy, budget and operating cadence, with a clear focus on pipeline, customers, ARR, CAC and payback. Build and scale a measurable demand generation engine across Google, Meta, LinkedIn, organic, content and SEO. Go deep into campaign performance, creative, landing pages and conversion — not just manage agencies or dashboards. Own the full funnel from first touch through Closed Won, including lifecycle, CRM, nurture and conversion optimisation. Sharpen Ordio’s positioning and messaging, translating an increasingly broad product suite into simple, differentiated customer value. Raise the bar on brand and creative quality while maintaining strong commercial accountability. Work closely with Sales on shared pipeline and revenue goals. Partner with Product on launches, self-service, trials, PLG experiments and conversion loops. Build the right team, processes, reporting and agency/freelancer setup as the function grows. Help internationalise Ordio’s acquisition engine and establish repeatable GTM playbooks for new European markets.

Requirements

Significant in house experience in B2B SaaS / software. Experience scaling a SaaS company through a comparable growth stage, ideally somewhere between €3–10m ARR and €15–30m+ ARR. Strong experience with high-volume SMB / Lower Mid-Market acquisition, rather than only enterprise ABM. A proven ability to generate measurable pipeline, customers and revenue through marketing. Strong hands‑on knowledge of Google, Meta and LinkedIn, ideally having owned meaningful budgets of €100k+ per month. Strong command of CAC, CPL, conversion, payback, pipeline economics and ARR. A full-funnel mindset: you think from acquisition through Closed Won, not just MQL generation. Strong understanding of brand, positioning, messaging and creative quality alongside performance marketing. Good understanding of content, SEO, lifecycle, CRM and conversion optimisation. Experience working closely with Sales on shared revenue targets and Product on launches, PLG and positioning. Experience leading and developing a marketing team while remaining willing to go deep into campaigns, numbers and execution. A genuine builder mentality: you’ve built or materially improved teams, processes, reporting and acquisition engines. Fluent German and business-fluent English.

Benefits

• Competitive compensation & benefits
• True ownership of a core growth function with direct impact on pipeline and ARR
• A steep learning curve across growth, product, international expansion and company building
• Top-tier equipment (MacBook Pro M4 or higher)
• Flexible setup: Hybrid or fully remote within Germany
• Well-being support: Subsidized gym memberships, wellness initiatives, Jobrad
• Guided by our values: Live for Customer Value, The Best Team Wins, We Own It, Earth Is At Ordio, we're looking