VP Marketing DACH

Randstad Enterprise; Frankfurt; Vor Ort; EUR 150.000 - 190.000; Vollzeit

Zusammenfassung

Randstad Enterprise seeks a dynamic VP Marketing DACH to guide Germany, Austria, and Switzerland from a strategic, transformation-focused lens. This executive role sits on the Global Marketing Leadership team and bridges CMO vision with data infrastructure, aligning GTM strategies and scaling e-commerce and B2B ecosystems.

You will lead a cross-border team, own regional budgets and ROI, ensure German and English fluency, and drive centralized workflows while supporting GCC migration.

Qualifikationen

• 10+ years of progressive marketing leadership in B2B, B2B2C and e-commerce.
• Experience leading multi-country marketing teams in a global matrixed environment (DACH experience preferred).
• German and English fluency required; French/Italian a plus for Swiss alignment.
• Bachelor’s in Marketing/Business; MBA preferred; strong technical/analytical skills with DMP/TP and AI automation.

Aufgaben

• Lead strategic transformation and implement TOM to drive regional workflows across DACH.
• Architect data-driven, high-level conversion strategies to optimize B2B and e-commerce ecosystems.
• Unify and scale a cross-border regional team toward centralized functions and scalable workflows.
• Manage and optimize the regional DACH marketing budget to maximize ROI.

Kenntnisse

Leadership

Strategic thinking

Data-driven mindset

Cross-border collaboration

German & English fluency

Ausbildung

Bachelor’s in Marketing or Business

MBA preferred

Tools

DMP/TP platforms

AI-driven automation

Jobbeschreibung

Summary:

We are seeking a dynamic VP Marketing DACH to act as the strategic marketing leader for the Germany, Austria, and Switzerland cluster, directly managing the German market. This high-impact executive role sits on our Global Marketing Leadership team and is responsible for transforming, aligning, and scaling B2B, B2C, and e-commerce marketing strategies to drive regional business growth.

Geographic & Working Conditions

To ensure smooth cross-border collaboration and compliance within the DACH cluster, candidates must meet the following location and schedule parameters:

• Location: Germany
• Working Hours: Full availability during standard Central European Time (CET) business hours.

Role Differentiation: What This Is (and Is Not)

• What it IS: A high-level strategic transformation and performance-marketing leadership role. You will act as a "Digital Translator"—bridging high-level CMO strategy with complex technical data infrastructure, and directing structural shifts like migrating localized workloads to our Global Capability Center (GCC).
• What it IS NOT: A local, execution-focused brand management or localized content creation role. This is an enterprise-scale commercial role aimed at lower-funnel conversion ecosystem optimization, regional governance, and structural team integration.

What You Will Achieve (Responsibilities)

How will you make an impact?

• Lead Strategic Transformation: Implement the Global Marketing Target Operating Model (TOM) to drive organizational agility and streamline regional workflows across DACH.
• Optimize E-Commerce & B2B Ecosystems: Architect data-driven, high-level conversion strategies to optimize customer journeys and drive localized lead generation.
• Empower a Cross-Border Team: Unify and scale a high-performing regional team, guiding their transition toward centralized functions and high-scalability workflows.
• Champion Financial Health: Manage and optimize the regional DACH marketing budget, ensuring maximum ROI by shifting investments to high-impact drivers.

Key Metrics and Portfolios You Will Own

• Regional Conversion Rates & Lead Gen: Direct accountability for lower-funnel conversion performance, digital lead generation, and overall website traffic.
• Multi-Business Portfolio: Ownership over performance and positioning of the PTS and OTS businesses, alongside Randstad Enterprise.
• Tech Stack Optimization: Leverage DMP/TP insights and integrate AI agents to build highly automated and effective marketing workflows.

What You Need to Succeed

Experience: 10+ years of progressive marketing leadership, with a strong background in leading complex B2B, B2B2C, and e-commerce transformations.

• Leadership Track Record: Proven success leading, restructuring, and expanding multi-country marketing teams within a global matrixed environment (DACH cluster experience is highly preferred).
• Languages: Fluency in both German and English is strictly required (French or Italian is a major asset for Swiss market alignment).
• Technical & Analytical Prowess: Solid experience with DMP/TP platforms, AI-driven automation, and a Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).