Senior Brand Manager DACH

Nigel Wright Group; Düsseldorf; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Nigel Wright Group is seeking an experienced Senior Brand Manager to drive brand development and growth in the DACH market from Düsseldorf. You will lead consumer-led initiatives, collaborate with cross-functional teams, and align with the Marketing Manager DACH to deliver robust brand plans.

Responsibilities include planning, executing ATL/BTL campaigns, managing NPD launches, and supporting sales initiatives while maintaining budget discipline and market insights for ongoing growth.

Qualifikationen

• Experience in FMCG brand management, including communication, portfolio management and launches.
• Strong project management and cross-functional teamwork capabilities.
• Proven experience in ATL and BTL communication development & implementation, including digital campaigns.

Aufgaben

• Develop and implement annual brand plans to achieve brand and commercial goals.
• Execute and analyze annual brand plan and communication strategies (ATL & BTL).
• Lead NPD launches from ideation to market delivery with R&D and operations teams.
• Collaborate with Category management, Shopper and Sales to deliver consumer-centric propositions.
• Be part of the Country Business Team responsible for achieving commercial targets.
• Support Sales with market, brand and product information as needed.
• Analyze market data to fuel future brand growth and recommendations.
• Manage marketing budgets within guidelines.
• Benchmark competitor practices and market best practices.
• Act as a culture ambassador and brand steward within the company culture.

Kenntnisse

Brand management

ATL & BTL campaigns

NPD launches

Cross-functional teamwork

Digital campaigns

Sales growth

Germany market knowledge

Jobbeschreibung

For our FMCG client we are looking for an experienced Sen. Brand Manager to join the Marketing team to drive the brand and business growth in the DACH market. If you are motivated by being responsible for brand development and execution that delivers business growth, thrive in fast moving environments & enjoy collaborative, cross-functional teamwork,

Purpose

Grow the brand in Germany by co-developing and executing the brand marketing plan; leading consumer-lead initiatives to increase brand relevance and penetration while supporting sales initiatives in the market. The position reports into the Marketing Manager DACH.

Responsibilities

• Develop and implement annual marketing plans for the brand to achieve brand and commercial goals
• Implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns)
• Implementation and analysis of NPD launches,working international and cross functional with R&D and internal operations teams to ensure delivery of new products on time in full.
• Work closely with Category management, Shopper and Sales teams to deliver strong consumer-centric propositions and through-the-line communications
• Be a member of the cross functional Country Business Team (CBT) responsible for delivery of the commercial targets
• Support Shopper Marketing &Sales teams with necessary market,brand and product information
• Analyse market and consumer information to give clear recommendations to fuel future brand growth
• Manage marketing budgets within guidelines
• Benchmark and understand competitor & market best practices
• Embrace the culture, incorporating its values into everyday work life, acting as a culture ambassador and brand steward

Qualifications

• 3 - 6 years (leading) FMCG marketing, with a focus on brand management including both communications, portfolio management & innovation development and launches
• Project management & cross functional team working
• Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
• Proven track record in launching NPD from ideation to execution in market, delivering sales growth
• Market knowledge/track record in the FMCG environment in Germany
• Experience in Sales or Category Mgt. would be a plus