Team Lead, Field Marketing – Dach

Cvent; Deutschland; Vor Ort; GBP 90.000 - 120.000; Vollzeit

Zusammenfassung

Cvent is seeking a hands-on Team Lead, Field Marketing – DACH. You will execute integrated campaigns, localise global programs for Germany, Austria and Switzerland, and own the channel mix across events, webinars, digital, content, and partners to drive pipeline and revenue.

Ideal candidates are native German speakers with strong English, experienced in B2B SaaS marketing, and adept at collaborating with Sales, CS and cross-functional teams while embedding AI to elevate performance.

Qualifikationen

• B2B marketing experience in SaaS/tech.
• Proven success driving MQLs, SQLs and pipeline.
• Native German and strong English.
• Experience localising campaigns and German content.
• Data-driven with funnel metrics understanding.

Aufgaben

• Execute integrated campaigns.
• Localise and deliver global/regional campaigns for DACH.
• Own channel mix across events, webinars, digital, content and partners.
• Drive pipeline performance.
• Deliver against MQL, SQL and pipeline targets.
• Track performance and optimise with data/insights.
• Lead events and experiences.
• Manage webinars, demos and networking aligned to revenue goals.
• Own digital/content in German; manage DE website.
• Create and localise high‑performing German content.
• Build partner marketing; develop media and partner relationships.
• Execute co-marketing campaigns and track performance.
• Partner with Sales and CS; support ABM initiatives.
• Embed insight, data and AI; use customer stories to strengthen campaigns.
• Integrate AI tools into content, optimisation and execution.

Kenntnisse

B2B marketing

SaaS/tech

MQLs

SQLs

pipeline

German language

English

Digital marketing

Content marketing

Data-driven

Funnel metrics

Collaboration

Cross-functional teams

Stakeholders management

Proactive

Organized

AI tools

Experimentation

Jobbeschreibung

Overview:

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

The Role

As Team Lead, Field Marketing – DACH, you will lead the execution of integrated marketing programs across Germany, Austria, and Switzerland, driving pipeline and revenue through events, digital, content, and partnerships.

You’ll act as the key marketing partner to DACH Sales, owning the local channel mix and performance, while collaborating with European leadership on strategy and investment.

This role suits a hands-on B2B marketer who can execute end-to-end programs, localise global campaigns, and deliver measurable impact.

In This Role, You Will:

• Execute integrated campaigns
• Localise and deliver global and regional campaigns for DACH
• Own the channel mix across events, webinars, digital, content, and partners
• Drive pipeline performance
• Deliver against MQL, SQL, and pipeline targets
• Track performance and optimise using data and insights
• Lead events and experiences
• Execute Tier 1 events (e.g. Cvent Accelerate) and local programmes
• Manage webinars, demos, and networking events aligned to revenue goals
• Own digital and content in German
• Manage and optimise the DE website
• Create and localise high-performing German-language content
• Build partner marketing
• Develop media and partner relationships to expand reach and demand
• Execute co-marketing campaigns and track performance
• Partner with Sales and CS
• Act as the day-to-day marketing contact for DACH Sales, SDRs, and CS
• Support account-based initiatives and lead follow-up
• Embed insight, data, and AI
• Use customer stories and data to strengthen campaigns
• Integrate AI tools into content, optimisation, and execution

Here’s What You Need:

• Experience
• Demonstrable background in B2B marketing (ideally SaaS/tech)
• Proven success driving MQLs, SQLs, and pipeline
• Market & language
• Native-level German and strong English
• Experience localising campaigns and managing German-language content
• Skills
• Strong digital and content marketing capabilities
• Data-driven mindset with understanding of funnel metrics
• Collaboration
• Experience working closely with Sales and cross-functional teams
• Ability to manage multiple stakeholders and programs end-to-end
• Mindset
• Proactive, organised, and execution-focused
• Comfortable with AI tools and continuous experimentation

Location

• Based in Germany (or London)
• Willing to travel across the DACH region for events and partner activities

• Execute integrated campaigns
• Localise and deliver global and regional campaigns for DACH
• Own the channel mix across events, webinars, digital, content, and partners
• Drive pipeline performance
• Deliver against MQL, SQL, and pipeline targets
• Track performance and optimise using data and insights
• Lead events and experiences
• Execute Tier 1 events (e.g. Cvent Accelerate) and local programmes
• Manage webinars, demos, and networking events aligned to revenue goals
• Own digital and content in German
• Manage and optimise the DE website
• Create and localise high-performing German-language content
• Build partner marketing
• Develop media and partner relationships to expand reach and demand
• Execute co‑marketing campaigns and track performance
• Partner with Sales and CS
• Act as the day‑day marketing contact 
• Support …and...
• Embed insight, data, and AI
• Use customer stories and data to strengthen campaigns
• Integrate AI tools into content, optimisation, and execution

• Experience
• Demonstrable background in B2B marketing (ideally SaaS/tech)
• Proven success driving MQLs, SQLs, and pipeline
• Market & language
• Native-level German and strong English
• Experience localising campaigns and managing German-language content
• Skills
• Strong digital and content marketing capabilities
• Data-driven mindset with understanding of funnel metrics
• Collaboration
• Experience working closely with Sales and cross-functional teams
• Ability to manage multiple stakeholders and programs end-to-end
• Mindset
• Proactive, organised, and execution-focused
• Comfortable with AI tools and continuous experimentation

Location

• Based in Germany (or London)
• Willing to travel across the DACH region for events and partner activities