VP, Ecommerce

Grüns; Deutschland; Vor Ort; EUR 196.713 - 218.570; Vollzeit

Benefits dieser Stelle

Comprehensive benefits package

Competitive PTO

Health and wellness perks

Career growth opportunities

Zusammenfassung

Dormont Manufacturing Co is seeking a VP, Ecommerce to lead and optimize the ecommerce experience across its four brands. The role requires over 12 years of ecommerce expertise, particularly in Shopify DTC, and a proven ability to scale significant business operations.

The successful candidate will own the end-to-end site strategy while collaborating with various teams to drive performance and conversions. The position is fully remote with a salary range of $225,000 to $250,000, depending on experience, alongside a comprehensive benefits package.

Qualifikationen

• 12+ years of ecommerce experience, particularly with Shopify DTC.
• Strong track record of scaling a $100M+ DTC business.
• Experience in AI for enhancing team output and conversion rates.

Aufgaben

• Own end-to-end site strategy and roadmap for Shopify stores.
• Lead cross-functional teams across ecommerce and design.
• Drive conversion rates by setting performance benchmarks.
• Manage site stability and overall performance.

Kenntnisse

Ecommerce expertise

Shopify DTC knowledge

Data-driven decision making

Team leadership

AI utilization

Jobbeschreibung

We’re looking for a VP, Ecommerce to own the end‑to‑end experience across our four brands, leading the e‑commerce, development, design, and CRO teams, and setting the standard for best‑in‑class Shopify DTC.

About the role

The role reports directly to the SVP of Ecommerce & LTV and involves overseeing site strategy, roadmap, conversion optimization, account experience, build pipeline, stability, speed, and cross‑brand collaboration. The VP will also launch new brands, build an AI‑forward operating model, and collaborate with Paid, Lifecycle and Brand teams.

Responsibilities

• Own end‑to‑end site strategy and roadmap across our four Shopify stores (gruns.co, nutrops.co, immun.co, juced.co).
• Lead and grow a cross‑functional team spanning ecommerce, engineering, design, and CRO.
• Drive conversion rates by setting and defending performance benchmarks.
• Build a unified account experience across brands (membership, bundles, subscription).
• Act as internal product manager – write specs, scope builds, and prioritize work.
• Own site stability, speed, infrastructure, and overall performance.
• Partner with Paid, Lifecycle, and Brand to co‑own First Order volume and retention.
• Launch new brands from the ground up on new websites.
• Build an AI‑forward operating model across the ecommerce organization.

Qualifications

• 12+ years of ecommerce experience, with deep expertise in Shopify DTC.
• Proven track record of scaling a $100M+ DTC business and a passion for leveraging AI to accelerate outcomes.
• Experience driving conversion through disciplined testing grounded in data and customer insights.
• Experience using AI to materially speed team output across design, specs, code review, QA, and analysis.
• Completed end‑to‑end subscription ownership, including churn, cancel flows, and retention strategy.
• Served as an internal product manager to engineering teams, not only managing agencies.

Approach to the role

• Turn “lots started” into “things shipped well.”
• Collaborative partnership with Paid, Lifecycle, Brand, and engineering.
• Data‑driven using quantitative and qualitative signals.
• Low ego, genuine curiosity, energized by hard problems.

Compensation & Benefits

Base salary range: $225,000 – $250,000, depending on experience. The role includes a comprehensive benefits package, competitive PTO, free company subscriptions, health and wellness perks, and opportunities for career growth.

Remote Work

The position is fully remote, with occasional biannual onsite off‑sites for connection and collaboration.