DTC Manager EU

veSync (EU); Düsseldorf; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Ownership of a critical and growing销售

International collaboration with EU/US

Flat hierarchies

Competitive salary package

Development opportunities

Zusammenfassung

Vesync is seeking a DTC Manager Europe to own commercial performance, campaign execution, and front-end experience of Vesync’s European DTC sites. You will act as the regional DTC campaign lead translating local insights into high-performing, sales-driven e-commerce activations.

You will manage campaign planning, merchandising, pricing execution, inventory alignment, and CRO to drive incremental growth and premium brand experience across EU markets.

Qualifikationen

• 4+ years in DTC e-commerce with campaign planning and execution responsibility.
• Proven track record of GMV and conversion improvements through data-driven campaigns.
• Strong analytical skills using GA, Shopify Analytics or similar tools.
• Hands-on experience with CRO tools (Clarity/Hotjar/VWO/Optimizely).
• Experience managing content, merchandising, pricing, and promotions.
• Fluent English; German or French is a plus.

Aufgaben

• Own the commercial and experiential roadmap for EU DTC sites (DE, FR, UK, ES, IT).
• Plan and execute regional/local campaigns based on market dynamics.
• Manage on-site content, launches, bundling, navigation, and pricing alignment.
• Apply data-driven merchandising to boost category performance and CRO.
• Collaborate with EU Marketing, IMC, Product Marketing, Supply Chain, and Global DTC.
• Track GMV, conversion rate, AOV, and campaign ROI; provide actionable insights.

Kenntnisse

DTC e-commerce

Campaign planning

Campaign execution

Pricing & promotions

Merchandising

CRO testing

Analytics

Cross-functional

GMV growth

English fluency

Tools

Google Analytics

Shopify Analytics

Microsoft Clarity

Hotjar

VWO

Optimizely

Jobbeschreibung

Reports To: Director of Marketing, Europe

About Vesync

Vesync is a fast-growing home appliance company behind the brands COSORI, Levoit, and Etekcity. Across Europe, we help millions of households cook healthier, breathe cleaner and live more comfortably through beautifully designed, tech-enabled products.

The Role

As DTC Manager Europe, you own the commercial performance, campaign execution, and front-end experience of VeSync’s European DTC websites. Acting as the regional DTC campaign lead, you translate local market insights, consumer behavior, and competitive trends into high-performing, sales-driven e-commerce activations.

You are accountable for campaign planning, merchandising, CRO, pricing execution, and inventory alignment, ensuring DTC delivers incremental growth, premium brand experience, and operational efficiency across EU markets.

You will collaborate closely with EU Marketing, Country IMC Managers, Product Marketing, Supply Chain, and the Global DTC team.

Key Responsibilities

• Own the commercial and experiential roadmap for the top 5 EU DTC sites (DE, FR, UK, ES, IT).
• Plan and execute regional and local sales campaigns (launches, seasonal moments, promotions) based on strong understanding of local market dynamics.
• Build and manage the campaign and content calendar aligned with product launches and demand cycles.
• Ensure DTC sites support brand education, premium positioning, exclusivity, and lifecycle growth.

2. Front-End Content, Merchandising & Pricing

• Own all on-site content (homepages, PDPs, collections, landing pages).
• Manage product launches, copy accuracy, imagery, feature highlighting, bundling, and navigation.
• Execute pricing alignment across DTC, Retail, and Amazon, in line with pricing guardrails.
• Apply data-driven merchandising to optimize category performance, search, and conversion.

3. Conversion Rate Optimization (CRO)

• Analyze user behavior using analytics, heatmaps, and session recordings.
• Identify funnel bottlenecks and execute CRO initiatives (UX/UI improvements, A/B testing).
• Operate and scale CRO tools such as Microsoft Clarity, Hotjar, VWO, and/or Optimizely.
• Optimize checkout, payment methods, and mobile experience across markets.

4. Campaign Activation & Lifecycle Growth

• Execute on-site promotions (bundles, gifts-with-purchase, seasonal events).
• Ensure flawless deployment of campaign assets across EU sites.
• Drive accessory, spare-part, and add-on sales to increase AOV and retention.
• Partner with CRM teams on post-purchase journeys and repeat purchase initiatives.

5. Stock Forecasting & Commercial Planning

• Own DTC inventory visibility and stock forecasting for EU websites.
• Align inventory planning with campaign calendars and promotional intensity.
• Monitor sell-through, stock risks, and demand signals to proactively adjust merchandising and pricing.

6. Performance Reporting & Collaboration

• Track GMV, conversion rate, AOV, traffic, product performance, inventory status, and campaign ROI.
• Provide actionable insights to EU leadership, IMC teams, and Global DTC.
• Act as the DTC advocate within cross-functional and global development discussions.

Profile & Experience

Must-Haves

• 4+ years of experience in DTC e-commerce with strong campaign planning and execution responsibility.
• Proven track record of driving GMV and conversion through sales-focused campaigns.
• Strong analytical skills (Google Analytics, Shopify Analytics, CRO/heatmap tools).
• Hands-on experience with Microsoft Clarity, Hotjar, VWO, or Optimizely.
• Experience managing content, merchandising, pricing, and promotions.
• Fluent English; German or French strongly preferred.

Nice-to-Have

• Shopify or enterprise e-commerce platform experience.
• Consumer electronics or multi-country DTC background.
• Understanding of omni-channel pricing and inventory management.

Soft Skills & Mindset

• Strategic and creative thinker with a practical, hands-on mindset.
• Highly autonomous, organized, and resourceful- capable of managing multiple projects simultaneously.
• Culturally sensitive and collaborative- able to build strong relationships across borders.
• Enthusiastic team player who’s passionate about building brands that resonate locally.

What We Offer

• Ownership of a critical and growing sales channel with high strategic visibility.
• A central role shaping how millions of people experience our brands online.
• The opportunity to work closely with international teams (EU, US, China) and multiple functions.
• Flat hierarchies, short decision paths and room to implement your ideas.
• Competitive salary package and development opportunities in a fast-growing global company.